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MKT 444: Personal Selling
3.00 Credits
Saint Louis University-Main Campus
The course content revolves around the personal selling process. Role playing and sales presentations are used to improve oral communication skills, enhance self-confidence, and hone selling skills. Persuasive writing skills are also practiced. Prerequisite: MKT-300.
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MKT 445: Sales Management
3.00 Credits
Saint Louis University-Main Campus
Environment of sales management; forecasting sales; budgeting; structuring a sales force; selecting, training, compensating salespeople; motivating and evaluating salespeople; and the personal selling process. Prerequisite: MKT-300.
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MKT 445 - Sales Management
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MKT 455: International Marketing
3.00 Credits
Saint Louis University-Main Campus
Environmental systems approach, examining socio-cultural aspects and the economic and political infrastructure of foreign markets; analysis of multiple modes of market entry, market segmentation, and marketing strategy development, appropriate to various sizes and types of companies in the U.S. and abroad. Prerequisite: MKT-300.
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MKT 455 - International Marketing
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MKT 460: Brand Management
3.00 Credits
Saint Louis University-Main Campus
This course will focus on understanding, building, measuring, and managing the essence of brand power: brand equity. Starting with an overview of brands and branding decisions, we will highlight the content and context of brand management, before proceeding to strategies for building brand equity, measuring brand equity using financial/marketing/customer measures, and managing brand equity over time and across geographical boundaries. Prerequisite: MKT-300; MKT 360 and MKT 465 Highly Recommended
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MKT 465: Marketing Decision Models
3.00 Credits
Saint Louis University-Main Campus
A quantitative approach to effective marketing decision making; includes decision models relating to segmentation, positioning, new product design models as well as advertising and promotion; also covers pricing models and the implications of marketing decisions to costs, revenue, and profits. Prerequisite: MKT-360.
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MKT 465 - Marketing Decision Models
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MKT 480: Marketing Internship
0.00 - 3.00 Credits
Saint Louis University-Main Campus
This course can be used as elective credit or as concentration credit. Participants will have the opportunity to develop new skills through experiential learning under the direction of a skilled practitioner. The arrangements for the working relationship must be established prior to the assignment. Prerequisites: MKT-300, permission of the department chair and junior or senior standing.
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MKT 480 - Marketing Internship
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MKT 490: Marketing Policy
3.00 Credits
Saint Louis University-Main Campus
Capstone marketing course, to be taken in the final semester of study, using case approach; emphasis on strategic and executional issues connected with marketing policy; examines managing marketing mix decisions with special attention given to communication (personal and mass), price practices, channels of distribution, and product policy. Prerequisite: Senior standing.
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MKT 490 - Marketing Policy
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MKT 600: Marketing Management
3.00 Credits
Saint Louis University-Main Campus
An induction to the fundamentals of marketing managment. Marketing problem solving and decision making to formulate programs. Emphasis on marketing management process includes: situation assessment, strategy formulation, planning and implementation.
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MKT 600 - Marketing Management
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MKT 620: Consumer Anls/Buyer Beh
3.00 Credits
Saint Louis University-Main Campus
Theoretical foundations of consumer behavior with specific attention to aspects of cognition, affect (emotion) and behavior. Practical applications of theory as a basis for marketing action in domestic and global marketings.
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MKT 620 - Consumer Anls/Buyer Beh
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MKT 625: International Marketing
3.00 Credits
Saint Louis University-Main Campus
Survey of theoretical frameworks and analytical models used to explain and develop international marketing strategies for small, medium and global companies operating in developed and emerging markets. Effects of globalization and trends toward anti-globalization. Pre-requisite: MKT 600.
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