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BUS 212C: PRINCIPLES OF MARKETING
3.00 Credits
Western Kentucky University
Presents the problems of marketing and the ways today's marketers solve them. The course focuses on concepts and principles of theory and practice through the use of practical examples and cases. Studies include market planning, research, strategies, distribution, promotion, pricing, market segmentation, and consumer-oriented marketing. This class is the equivalent of the former BT 220C.
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BUS 214C: BASIC BUS COMMUNICATIONS
3.00 Credits
Western Kentucky University
A study of communication processes in business with an emphasis on correct language and grammar. Included is functional correspondence which leads to effective communication, such as letters, reports, memos. This class is the equivalent of the former BT 250C.
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BUS 226C: INTRODUCTION TO LAW
3.00 Credits
Western Kentucky University
Nature of law and the legal process, contract and the Uniform Commercial Code are stressed.
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BUS 230C: INTERNSHIP-BUSINESS
1.00 - 6.00 Credits
Western Kentucky University
Prerequisite: Approval of Instructor and Division Chair. Must have Sophomore standing and minimum GPA or 2.0. Provides the advanced student with an opportunity for civic engagement, explores on-site job opportunities, and enhances marketability. The internship includes a project and activities that enhance professional growth and development. (Grading: Pass/Fail)
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BUS 244C: INTRO TO HR INFOR SYSTEMS
2.00 Credits
Western Kentucky University
This course will introduce students to the numerous concepts of Human Resources Information Systems, including topics such as hardware and software, database systems, business intelligence, information and decision support systems, and systems development.
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BUS 245C: MGT DIVERSITY IN THE WORKPLACE
3.00 Credits
Western Kentucky University
This course will introduce students to the concepts of managing/supervising employees from a supervisor's perspective in a work setting for a diverse background.
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BUS 248C: SUPERVISORY MANAGEMENT
3.00 Credits
Western Kentucky University
A practical approach to understanding and dealing with the problems faced by first-line supervisors. Equivalent to former BT 256C.
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BUS 249C: EMPLOYEE BENEFITS PROGRAMS
2.00 Credits
Western Kentucky University
Effective Fall 2010 Investigates and surveys employee benefits planning to include selection, cost control and viability of employee benefits programs.
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BUS 250C: BUS ENTREPRENEURSHIP
3.00 Credits
Western Kentucky University
A study of small business, emphasizing the development of a written business plan. Includes legal forms of organization, strategic planning, financing, marketing research, taxation, risk management, management principles, and Total Quality Management(TQM).
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BUS 252C: SELLING AND SALES MGT
3.00 Credits
Western Kentucky University
The role of selling and distribution, basic sales methods and techniques and management of the sales function.
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