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Course Criteria
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3.00 Credits
Prerequisites: MKT 220 (previously MKT 320) Provide information specifically targeted at the field of business-to-business marketing. Explore the challenges, the environmental influences and managerial issues related to the marketing mix decision variables, product, place, promotion, and price, in a business-to-business setting.
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3.00 Credits
Effective Fall 2010 Prerequisites: MKT 220 Examines the use of online social channels (social networking sites, websites, search engines, forums/message boards, video-sharing sites) to achieve marketing goals, including targeting markets on the social web, increasing effectiveness of communication in social web channels, and measuring the success of social media marketing campaigns.
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3.00 Credits
Prerequisite: MKT 220 (previously MKT 320). A special topics course covering subjects of current interest in marketing.
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3.00 Credits
Prerequisite: MKT 220 (previously MKT 320), ECON 306 (or comparable statistics course). Analysis of the interaction between marketing information needs and decision-making; planning, executing and reporting results of research using modern research methods and applied statistics are stressed.
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3.00 Credits
Prerequisite: MKT 220 (previously MKT 320) + 6 additional hours of marketing. An in-depth study of marketing activities from a managerial perspective. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing. A lecture course.
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3.00 Credits
Prerequisite: MKT 220 (previously MKT 320). A primarily non-quantitative study of the Place function of the marketing mix. An examination of the process of moving a product, idea or service from the producer to the ultimate purchaser. Topics of interest may include channel structures, transportation modes, channel power, conflict, negotiation strategies, and the various tools used by channel members.
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0.00 - 3.00 Credits
Prerequisite: MKT 220 (previously MKT 320). Principles and concepts of sales planning and control, organizing sales departments, developing territories, recruiting, selecting, training, motivating and compensating salespeople, and controlling sales operations.
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3.00 Credits
Prerequisites: MKT 220 (previously MKT 320), MKT 325. An advanced, experiential course designed to thoroughly familiarize the student with all of the primary aspects of personal selling, from a hands-on, applied approach.
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3.00 Credits
Prerequisite: MKT 220 (previously MKT 320). A study of key marketing strategies relevant to new ventures that prepare students to work in an entrepreneurial firm to run their own business.
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3.00 Credits
Prerequisite: MKT 422. The course requires students to apply an inter-disciplinary approach using concepts from several areas (e.g., business and the social sciences) to solve marketing problems. The case method of teaching is primarily used in this course.
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