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JOUR 454: PR STRATEGY & PLANNING
3.00 Credits
Western Kentucky University
Prerequisites: JOUR 323 and JOUR 358 and JOUR 300. Description: Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. (Lab fee)
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JOUR 454 - PR STRATEGY & PLANNING
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JOUR 456: PR MANAGEMENT
3.00 Credits
Western Kentucky University
Prerequisites: JOUR 300 and JOUR 454 Advanced course in conceptualizing, managing, monitoring and implementing specialized commercial and social programs for corporate, service and government institutions. This capstone PR course involves interaction with actual clients. (Course Fee)
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JOUR 456 - PR MANAGEMENT
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JOUR 458: PUBLIC RELATIONS INTERN
3.00 Credits
Western Kentucky University
Prerequisites: 18 hours in the major and permission of sequence head. Professional-quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow-up will consist of student reports and employer evaluation.
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JOUR 458 - PUBLIC RELATIONS INTERN
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JOUR 481: PROB/MASS COMMUNICATION
3.00 Credits
Western Kentucky University
Study of contrived and real problems involving research, planning and implementation.
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JOUR 481 - PROB/MASS COMMUNICATION
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JOUR 491: INTERNSHIP/PRACTICUM
3.00 Credits
Western Kentucky University
Prerequisite: 18 hours in the major and permission of sequence head. Professional-quality experience outside or inside the University for a fixed period of time and conforming to minimum standards established by the School. Follow-up will consist of student reports and evaluation.
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JOUR 491 - INTERNSHIP/PRACTICUM
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JOUR 495: COLLABORATIVE JOURNALISM
3.00 Credits
Western Kentucky University
Effective Spring 2011 Prerequisites: JOUR 362 (Photojournalism majors); JOUR 325 (News/Editorial majors); BCOM 361 or 366 or 368 (Broadcasting majors); JOUR 443 (Advertising majors); JOUR 358 (PR majors); or permission of sequence coordinator; and consent of the instructor or participation in iMedia certification. Description: Demonstrates, through supervised practical application, how to work in a multimedia environment to tailor news stories for distribution through various media including: Web, print, broadcast, and mobile media. (lab fee)
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JOUR 495 - COLLABORATIVE JOURNALISM
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LEA 200C: INTRO TO LEADERSHIP STUDIES
3.00 Credits
Western Kentucky University
An introduction to the basics of effective leadership including an investigation of leadership theories and assessment of leadership styles.
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LEA 200C - INTRO TO LEADERSHIP STUDIES
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LEAD 200: INTRO TO LEADERSHIP STUDIES
3.00 Credits
Western Kentucky University
Description: An introduction to the basics of effective leadership including an investigation of leadership theories and assessment of leadership styles.
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LEAD 200 - INTRO TO LEADERSHIP STUDIES
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LEAD 325: LEADING CHANGE
3.00 Credits
Western Kentucky University
EFFECTIVE FALL 2009 Prerequisite: LEAD 200 or permission of instructor. Study of processes and skills impacting a leader's ability to implement change, emphasizing the analysis of various existing models to produce sound solutions.
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LEAD 330: LEAD ETHICS/DECISION-MAKING
3.00 Credits
Western Kentucky University
EFFECTIVE FALL 2009 Prerequisite: LEAD 200 or Instructor's permission. Study of contemporary ethical and decision-making issues facing leaders; emphasis on examining and analyzing ethical issues for sound leadership solutions.
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LEAD 330 - LEAD ETHICS/DECISION-MAKING
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