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JOUR 427: SCHOOL JOURNALISM
3.00 Credits
Western Kentucky University
Prerequisite: Senior or graduate standing. A course designed to meet the state requirements for secondary certification in journalism. Explores resources available to journalism teachers and the responsibility of publications advisors.
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JOUR 427 - SCHOOL JOURNALISM
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JOUR 428: NEWSPAPER MANAGEMENT
3.00 Credits
Western Kentucky University
Prerequisites: 18 hours of journalism or permission of instructor. Critiquing of the decision-making process and of solutions reached by newspaper management. Topics will include circulation, promotion, advertising, production, managing newsroom personnel, and the law regarding newspaper publication and distribution.
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JOUR 428 - NEWSPAPER MANAGEMENT
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JOUR 432: PHOTOJOURNALISM PRACTICUM
3.00 Credits
Western Kentucky University
Prerequisite: JOUR 334 Practical application of concepts and skills introduced in the prerequisite photojournalism courses. Weekly projects involving sports, news and features, along with deadline assignments, picture packages and a final project are designed to prepare students for the daily challenge of publications photography. Students also have the opportunity to work with the "College Heights Herald" and local/regional publications. **EFFECTIVE SPRING 2009** Prerequisite: JOUR 362 Practical application of concepts and skills introduced in the previous photojournalism courses through work with campus and regional publications, both traditional and online. Emphasis on deadline reporting involving sports, news, and features, and how to work with ethical situations that arise from these events. Transportation, digital SLR camera, and audio equipment required. (Lab fee)
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JOUR 432 - PHOTOJOURNALISM PRACTICUM
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JOUR 436: PHOTOJOURNALISM PROJECTS
3.00 Credits
Western Kentucky University
The capstone course for the Photojournalism track, with an emphasis on a long-term project and conceptual assignments. In addition to class projects, each student will present a final portfolio to reflect mastery of skills. **EFFECTIVE SPRING 2009** Prerequisite: JOUR 432 Capstone for Photojournalism major, emphasis on a long-term project and conceptual assignments. Ethics discussed. In addition to projects, each student will present a final portfolio to reflect mastery of skills. Guest lecturers from the photojournalism field enhance student learning. Transportation, digital SLR camera, and audio equipment required. Video camera recommended. (Lab fee)
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JOUR 436 - PHOTOJOURNALISM PROJECTS
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JOUR 439: ADVANCED STUDIO LIGHTING
3.00 Credits
Western Kentucky University
Prerequiste: Jour 333 Advanced lighting techniques for studio photography. Techniques applied to portrait and still-life assignments. Advanced interviewing techniques for portrait work. The business of a working studio will be explored. Final project includes a portfolio and business plan. Off campus travel required.
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JOUR 439 - ADVANCED STUDIO LIGHTING
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JOUR 443: INTERACTIVE DESIGN I
3.00 Credits
Western Kentucky University
**Effective FALL 2009** Prerequisite: JOUR 343 or JOUR 348 or permission of instructor. A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics. (Course Fee)
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JOUR 443 - INTERACTIVE DESIGN I
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JOUR 444: ADV INTERACTIVE AD DESIGN
3.00 Credits
Western Kentucky University
Prerequisite: JOUR 443 or permission of instructor. An advanced course to aid students in creating portfolios of their interactive design work. Provides an opportunity to use multi-media techniques in advertising projects. Capstone course for the Interactive Advertising emphasis in the advertising curriculum. (Course Fee)
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JOUR 444 - ADV INTERACTIVE AD DESIGN
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JOUR 445: ADVANCED COPY AND LAYOUT
3.00 Credits
Western Kentucky University
Prerequisites: JOUR 345 and senior standing. Aids advertising students in developing writing and designing portfolios of their work. Includes advertisements created for magazines, newspapers, direct mail, collateral and other print media. Intensive use of computer programs associated with advertising design. Capstone course for the Print Advertising option in the advertising curriculum. (Course Fee)
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JOUR 445 - ADVANCED COPY AND LAYOUT
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JOUR 446: ADVERTISING CAMPAIGNS
3.00 Credits
Western Kentucky University
Prerequisites: JOUR 349. Preparation of an advertising campaign including research, marketing, creative, media and sales promotion plans. Capstone course for the Account Services emphasis in the advertising curriculum. (Course Fee)
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JOUR 446 - ADVERTISING CAMPAIGNS
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JOUR 448: ADVERTISING INTERNSHIP
3.00 Credits
Western Kentucky University
Prerequisites: 18 hours in the major and permission of sequence head. Professional-quality experience outside or inside the University for a fixed period of time and conforming to standards established by the School. Follow-up will consist of student reports and evaluation.
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JOUR 448 - ADVERTISING INTERNSHIP
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