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Course Criteria
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3.00 Credits
Prerequisites: JOUR 201, 202 and 341. A practical course in the creation of advertisements for the electronic media. Includes consideration of audiences, product or service, theories, practices and appeals.
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3.00 Credits
**Effective Spring 2009** Prerequisites: JOUR 341 or permission of instructor. Study and creation of interactive advertising, using current software programs. Develop interactive ads for Web and mobile applications. Cover aesthetic and technical aspects of design and production, business process and working in teams to produce Web-based products. (Lab fee)
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3.00 Credits
Prerequisites: JOUR 300 or Advertising minors may substitute MKT 320 for Jour 300. Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations.
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3.00 Credits
Prerequisite: Junior standing. Issues and processes relating to the practice of international public relations, including international public relations campaign and business styles.
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3.00 Credits
Prerequisites: Jour 201 and 202 (for journalism majors), typing skill. Introduction to principles, practices and theory of public relations. Provides basic understanding of role played by PR in society; historical, ethical and sociological foundations of PR; and tasks and functions performed in organizations by those responsible for managing and implelmenting PR activities.
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3.00 Credits
Prerequisites: JOUR 201 and JOUR 202 and JOUR 232 and JOUR 355. Description: Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. (Lab fee)
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3.00 Credits
Prerequisite: JOUR 261 Students will photograph, design, write, record audio, and shoot video to produce and maintain a website for online journalistic publication. **EFFECTIVE SPRING 2009** Prerequisite: JOUR 334 Web-based narratives course involving weekly assignments using photography, audio, and video. Web ethics explored. Transporation, digital SLR camera, external hard drive, and audio equipment required. (Lab fee)
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3.00 Credits
Major events and personalities in the development of print and electronic journalism, advertising and public relations from Gutenberg to the present, with future projections. Includes consideration of involvement of minorities and women. Analysis of contemporary journalism in the context of its history.
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3.00 Credits
Prerequisite: 18 hours of journalism for journalism majors. A senior-level seminar designed as a capsule course for journalism students focusing on a variety of topics including, but not limited to, access to the media, protection of confidential sources, objectivity, fairness, the media influence on the decision-making process, and the new technology. Capstone course for the mass communication major.
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3.00 Credits
Prerequisite: JOUR 325 Designed to produce for publication in-depth news reporting, including reporting on government affairs, using interviewing, observation and public records research skills coupled with computer assisted reporting. Capstone course for news/editorial curriculum. (Course Fee)
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