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Course Criteria
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3.00 Credits
Prerequisites: JOUR 201, JOUR 202,JOUR 321 and JOUR 323 or consent of instructor. A professional course that emphasizes news story development, reporting and writing. Also a course designed to teach marketing. **Effective Fall 2009** Prerequisites: JOUR 302,323 or permission of instructor. A professional reporting course that teaches feature writing and marketing of feature articles for magazines and newspapers. Lab fee.
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3.00 Credits
Prerequisite: JOUR 332 Advanced lighting techniques both on-location and in the studio. Students apply these techniques with weekly portrait, feature and still-life photography assignments as well as a final project. **Effective Spring 2009** Prerequisites: JOUR 231 and JOUR 261 Lighting techniques used in the studio and on-location applied through weekly portrait, feature, and picture story assignments. Discussion includes interviewing techniques and ethics. On-location lighting equipment and digital SLR camera required. (Lab fee)
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3.00 Credits
Prerequisite: JOUR 333 Extensive of the multiple-picture project to help students develop critical skills in visual storytelling, including idea generation, planning, reporting, interviewing, and caption writing. **EFFECTIVE SPRING 2009** Prerequisites: JOUR 336 Extensive use of the multiple-picture project to help students develop critical skills in visual storytelling, caption writing, and ethics. Digital SLR camera, compact flash cards, and external hard drive required. (lab fee)
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3.00 Credits
Prerequisites: Photojournalism Track: JOUR 334; New Media Publishing Track; JOUR 231, and JOUR 232 or JOUR 332; Non-majors; JOUR 231 and JOUR 232 or JOUR 252. A study of the process of making informed and ethical decisions concerning the publication of photographs. Course content includes picture choice, typography, the integration of words and pictures in publication design, ethics and photo management. **EFFECTIVE SPRING 2009** Prerequisites: JOUR 333 Photojournalism majors; JOUR 131, 232 (news/editorial majors) or permission of instructor. A study of the process of making informed and ethical decisions concerning the publication of photographs. Topics include picture choice, design, and photo management. (Lab fee)
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3.00 Credits
Prerequisites: JOUR 341. Aids students in developing skills in creative strategic thinking and in writing advertising copy for a variety of media including magazines, newspapers, television, radio and the internet. (Course Fee)
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3.00 Credits
Prerequisites: JOUR 201 and 202 (for journalism majors). A survey course in the fundamental principles and practices of advertising including study of the techniques of creating advertisements, functions of advertising agencies, budgets, media selection, research and other topics.
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3.00 Credits
Prerequisites: JOUR 201, 202 and 232 or successful completion of final exam in JOUR 232. Introduction to practical and creative aspects of designing and preparing materials for print media. This computer-aided course includes design, layout, and typography for preparing newspaper, magazine, advertising, and promotional publications materials for various print processes. (Course Fee)
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3.00 Credits
Prerequisite: JOUR 341 or permission of instructor. Theory and practice of incorporating new technology into advertising campaigns. Emphasis on advertising strategy development utilizing interactive technology and computer presentation skills. (Course Fee)
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3.00 Credits
Prerequisites: JOUR 343 and a satisfactory rating on a portfolio review. A practical course in the creation of advertisements for print and broadcast media. Includes considerations of audience, product or service, theories, practices and appeals. (Course Fee)
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3.00 Credits
Prerequisite: JOUR 300 or permission of instructor. Advertising minors may substitute MKT 320 for JOUR 300. Designed to provide information and discussion on campaign strategy development in an advertising agency setting. Advertising campaigns today may integrate advertising, sales promotion, direct marketing, and public relations.
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