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MCM 135: Communication And Design For The Www I
3.00 Credits
Saint Louis Community College-Meramec
Students will learn to use the elements of graphic design to produce Web pages that effectively deliver art and information for business/organizational communications. Additional lab hours required. Prerequisite: ART:133, ART:131 or ART:227 and Reading Proficiency.
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MCM 135 - Communication And Design For The Www I
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MCM 136: Introduction to Multimedia
2.00 Credits
Saint Louis Community College-Meramec
Students will survey the current field of computer hosted multimedia with an emphasis on the use of multimedia corporate training, business presentations, classroom instruction and supplemental instruction, advertising, and the World Wide Web. Additional lab hours required. Prerequisite: IS: 103 or concurrent enrollment in IS: 103 or permission of instructor and Reading Proficiency.
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MCM 136 - Introduction to Multimedia
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MCM 137: Multimedia Production
4.00 Credits
Saint Louis Community College-Meramec
Students will work with digital type and text, graphics, photographs, video, and sound using current "authoring" software to produce computer hosted multimedia. In the process students will learn to use the various hardware and software tools required. Attention will be devoted to various multimedia delivery options including compact disc and the World Wide Web. Additional lab hours required. Prerequisite: MCM:136 and Reading Proficiency.
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MCM 137 - Multimedia Production
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MCM 140: Introduction to Advertising
3.00 Credits
Saint Louis Community College-Meramec
Students learn about advertising theories and techniques by studying history, functions, the importance of marketing, behavioral science, and aesthetics. Topics include ad agency organization, campaign planning, and media placement and production (radio, television, print, point of purchase). This will be accomplished through lectures, discussions, and campaign analysis. Prerequisite: Reading Proficiency.
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MCM 140 - Introduction to Advertising
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MCM 141: Public Relations
3.00 Credits
Saint Louis Community College-Meramec
This introductory course focuses on the work of the public relations practitioner as communications specialist. Topics include the techniques of effective public relations and the demands of the field. Students will explore the ways segments of the public form opinions and the ways public relations should influence that attitude building. Students also write press releases and examine field/case studies. Prerequisite: Reading Proficiency.
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MCM 141 - Public Relations
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MCM 142: Applied Advertising
3.00 Credits
Saint Louis Community College-Meramec
This course will further the student's knowledge of advertising practices, campaigns, strategies, and production. Along with lectures, discussions, and other activities, this course includes scripting, storyboarding and executing radio, television and/or print ads. Class involves lectures, discussions, and video production activities. Prerequisites: MCM:140 and Reading Proficiency.
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MCM 142 - Applied Advertising
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MCM 201: Media Internship I
3.00 Credits
Saint Louis Community College-Meramec
This course allows students to gain practical experience through an arrangement with selected media outlets. Students must apply for the internship through the Communication Department for entrance into the course. Prerequisite: Reading Proficiency.
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MCM 201 - Media Internship I
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MCM 202: Media Internship II
3.00 Credits
Saint Louis Community College-Meramec
This course allows students to continue gaining practical experience through an arrangement with selected media outlets. Students must apply for the internship through the Communications Department for entrance into the course. Prerequisites: MCM:201 Departmental approval and Reading Proficiency.
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MCM 202 - Media Internship II
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MCM 209: Blacks And The World of Cinema
3.00 Credits
Saint Louis Community College-Meramec
This course examines the historical and social evolution of Blacks in the film industry. It traces the impact of African-Americans as actors, technicians, directors, producers, and audience of short and feature-length films. Prerequisite: Reading Proficiency.
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MCM 209 - Blacks And The World of Cinema
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MCM 211: Applied Public Relations
3.00 Credits
Saint Louis Community College-Meramec
Applied Public Relations provides for the integration and application of public relations theories and practices studied in the prerequisite public relations course. Through further study and practical application the student will develop a greater understanding of the purpose, function and importance of effective public relations activity in today's increasingly complex society. Prerequisite: MCM:141 and Reading Proficiency.
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MCM 211 - Applied Public Relations
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