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BA 384: Business Ethics
3.00 Credits
Campbellsville University
Three hours This course focuses on conflicts of interest, values and ethics, cases in business ethics: cases in advertising and product policies, liability and legality vs. ethics, the organization as a citizen with social responsibility, the morality of profits. Spring semester.
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BA 385/485: Business Internship
1.00 - 3.00 Credits
Campbellsville University
One to Three hours Eperience in a work position with management content. Marketing, supervision, industrial administration, finance positions, and retail eperiences are eamples of the type of work eperience required. Prerequisites: Junior/senior standing in Business Administration major or emphasis, consent of instructor prior to registration. Fall, spring, and summer semesters.
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BA 401: Marketing Research
3.00 Credits
Campbellsville University
Three hours A managerial approach to the study of marketing research including quantitative methods, research ethics, the research process, research design, data collection and analysis, bivariate and multivariate correlation and regression analysis, and probability and sampling issues. Prerequisites: BA 301, ECO 361. Spring semester.
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BA 402: Promotion Management
3.00 Credits
Campbellsville University
Three hours A managerial approach to the study of promotion including advertising, public relations, publicity, direct marketing, and sales promotion. Prerequisite: BA 301. Fall semester
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BA 402 - Promotion Management
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BA 412: Risk Management and Insurance
3.00 Credits
Campbellsville University
Three hours Introductory survey of the concept of risk identification, evaluation, and management. Both insurance and non-insurance methods of risk management are covered. Topics include property, liability, life, health, and income loss eposures. Risk management techniques of avoidance, loss control measures, risk retention and risk transfer are also covered. Prerequisites: BA 303, upper level standing, or consent of instructor. Alternate odd years in fall.
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BA 413: Managerial Decision Making
3.00 Credits
Campbellsville University
Three hours This course categorizes problem solving and decision making into operational and strategic components, eamines their different features, and provides logic for achieving solutions. Development of a culture of problem solving is illustrated and encouraged through an emphasis on diagnostic questions, informed empirical induction, the application for problem solving agendas, and an analysis of group settings. Fall semester.
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BA 413 - Managerial Decision Making
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BA 420: Real Estate
3.00 Credits
Campbellsville University
Three hours Introduction to the real estate business, concepts of the law of real property, rights and interests in real property, real estate contracts, deeds, titles, recording of real estate instruments, leases, home ownership, brokerage, real estate marketing, licensing, and transactions. Prerequisite: BA 303, or consent of instructor. Alternate even years in fall.
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BA 422: Managerial Finance
3.00 Credits
Campbellsville University
Three hours Advanced treatment of financial topics, including capital budgeting, risk and cost of capital, portfolio theory, dividend theory and policy, stock and bond valuation models, capital structure of the firm, financial statement analysis, ratio analysis, financial and operating leverage, and time value of money. Financial analysis project. Prerequisites: BA 324; ACC 224; and MTH 111, MTH 130 or ECO 361. Spring semester.
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BA 480: Selected Topics
1.00 - 3.00 Credits
Campbellsville University
One to Three hours A special course offered on demand to business students. The course may be repeated for credit provided the topics differ each semester. No more than si hours total from BA 480 may be counted toward a major or a minor. Consent of instructor. Offered on demand.
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BA 483: Operations Management
3.00 Credits
Campbellsville University
Three hours This course describes the principles and concepts of operations management. Operations management embodies techniques and models used in manufacturing and service operations. Operations activities include core activities and strategic issues used in business organizations such as forecasting, supply chain management, system design, quality, and project management. Topics include inventory planning and control models, location planning and analyses, facility layout, scheduling and workforce planning models, quality control, aggregate planning, simple and multiple regression analysis, MRP and ERP, just-in-time systems, and decisionmaking. Spring semester.
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