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  • MKTG 343: Retailing Management

    3.00 Credits
    Western Illinois University

    Retailing is studied from a decision-making approach. Topics covered include retailing strategy, consumer shopping behavior, human resource planning, the retail mix, communications, merchandising, and location. Prerequisite: Mktg 327.
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  • MKTG 371: Internet Marketing

    3.00 Credits
    Western Illinois University

    An examination of how businesses are using the Internet as a viable marketing tool. Understand the impact of the World Wide Web on the marketing mix and examine the unique competencies of this technology. Prerequisite: Mktg 327.
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  • MKTG 400: Marketing Internship

    3.00 Credits
    Western Illinois University

    Integrates marketing theories with application to actual business practice. All internships are supervised by a faculty coordinator and an executive in the business firm. In order to receive maximum credit, the student must be in a full-time position for a minimum of 16 weeks. Proportional credit will be granted for internships of shorter duration or with less working hours. These hours cannot be applied toward meeting the requirements for a marketing minor. Prerequisites: marketing major or minor, minimum junior standing, 2.75 GPA, 9 s.h. of marketing coursework, and written approval of department chairperson. Graded S/U only.
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  • MKTG 417: International Marketing

    3.00 Credits
    Western Illinois University

    Emphasis is on marketing planning and strategies in the global environment. An examination of the cultural, political, economic, and other important factors affecting the international marketer and international marketing operations. Prerequisite: Mktg 327. Direct Marketing Management. (3) An examination of the concepts, strategies, and applications involved in direct marketing, including direct mail, direct response advertising, telemarketing, catalogs, broadcast, and co-ops. Measurability, accountability, lists, database management, and the integration of direct marketing programs into the marketing mix are stressed. Prerequisite: Mktg 327. Advertising and Promotional Campaigns. (3) Planning and development of advertising campaigns by students. A skills and techniques course which focuses on the application of advertising, sales promotion, and public relation concepts to the development of a promotional campaign. Prerequisites: Mktg 331, 333, or permission of the instructor.
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  • MKTG 435: Sales Management

    3.00 Credits
    Western Illinois University

    Enhancement of creative sales and managerial skills. Responsibilities and functions of the sales manager including recruiting, training, compensating, motivating, sales forecasting, and control. The development of advanced selling skills including relationship selling, proposal writing, and negotiation planning. Prerequisite: Mktg 335.
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  • MKTG 460 ,461: Independent Study in Marketing

    3.00 Credits
    Western Illinois University

    The student works with a marketing professor to pursue an investigation of special marketing interest. Prerequisites: marketing major or minor, 2.75 GPA or higher, 12 s.h. of marketing coursework, written permission of the professor and department chairperson.
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  • MKTG 479: Marketing Practicum in Survey Research

    3.00 Credits
    Western Illinois University

    Student will work one-on-one with a faculty member on a research project in survey research. This is the capstone course for the Survey Research Methods minor, bringing together the theory and practice of survey research methods. Prerequisites: Successful completion of Mktg 329, PolS/Soc 432, and at least 12 s.h in the Survey Research minor.
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  • MKTG 497: Marketing Management

    3.00 Credits
    Western Illinois University

    The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment. Prerequisites: Mktg 327, an additional 6 s.h. of marketing coursework, and senior standing.
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  • MS : Developing Adaptive Leaders

    3.00 Credits
    Western Illinois University

    Designed to prepare the cadet for transition to lieutenant. Students will learn the expectations and duties of the newly commissioned officer, including command and staff functions through classroom discussion. They will also function as a battalion level command and staff element. MS 411 will also continue to improve presentation skills, after action review/reports, Army Training Doctrine, operation orders, and military justice. Prerequisites: MS 312 and consent of the department chairperson. 3 hrs. lect.; 2 hrs. lab. Leadership in a Complex World. (3) Culmination of the leader development process at the pre-commissioning level, preparing for the transition from cadet to lieutenant. Training is to solidify the commitment to officership, reinforce individual competencies, and offer practical leader experiences. Includes the study and application of oral and written communications, leadership/professional ethics, logistics, and maintenance. Prerequisites: MS 411 and/or consent of the department chairperson. 3 hrs. lect.; 2 hrs. lab.
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  • MS : Innovative Team Leadership

    2.00 Credits
    Western Illinois University

    Students participate in discussions of selected leadership principles and the methods of military instruction. Introduction to a Leadership Development Program which assesses using 16 leader dimensions. Instruction in basic individual military skills. Not open to students who have credit for MS 213. Foundations of Tactical Leadership. (2) Continuation of discussions of personal leadership development and individual military skills. Exercises in team building, small unit leadership techniques, and military map reading. Not open to students who have credit for MS 213.
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