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Course Criteria
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3.00 Credits
An analysis of the nature of decision making and information systems which serve decision makers. Prerequisites: IS 341 and DS 203.
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3.00 Credits
Independent study with written report on a problem mutually selected by student and instructor. For information management majors only. Prerequisites: IS 341 and senior standing, with written permission of the department chairperson.
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3.00 Credits
Identification of a practical, information systems related problem and development of its solution. Prerequisites: IS 341 and 342 and senior standing.
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3.00 Credits
Work experience, on- or off-campus, in an organization involving computerized information systems. Intern will be supervised by a faculty coordinator and an executive in the business firm. Reports of work experience are submitted to the coordinator periodically. Final report. For information management majors only. Must be taken within last year of coursework. Prerequisites: IS 341 and senior standing, with written permission of the department chairperson. Graded S/U only.
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3.00 Credits
How the mass media are organized and how they function in modern society; their technological basis, economic and political foundations, and social implications. Open to all students. IAI: MC 911.
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3.00 Credits
Laboratory in news gathering, news writing, and news judgment. IAI: MC 919. Reporting for Mass Media II. (3) Practice in news writing and reporting with emphasis on accuracy, gracefulness, and succinctness. Practice in lead-selection and news judgment. Prerequisites: Jour 231 or consent of instructor. Traditional Photojournalism. (3) Study of photo content and techniques; experience with cameras and darkroom procedures for black-and-white photographs used in journalism; legal aspects applied to photojournalism. Prerequisite: Jour 231 or consent of instructor. No previous experience is needed. Department furnishes limited equipment and student furnishes supplies. Reviewing and Criticism. (3) Practice in reviewing books, plays, films, concerts, radio-television programs, and exhibits. Prerequisite: Jour 121, 231 and 232, or consent of instructor. Editorials. (3) Practice in writing editorials and columns with an emphasis on calling for action, taking a position, analyzing events, and supporting assertions with research. Prerequisite: Jour 121, 231 and 232, or consent of instructor. Editing. (3) Functions, responsibilities, and techniques of news editing; evaluation and processing of news; practice in copy editing, headline writing, picture editing, and page makeup and rewrite. Prerequisites: Jour 121, 231, and 232, or consent of instructor. Fundamentals of Public Relations. (3) Principles, methods, and activities used by individuals, corporations, governmental bodies, and organizations to promote a favorable relationship with their publics. Open to non-majors. Magazine and Feature Writing. (3) Practice in writing and placing fact-based articles for general-interest and specialized magazines, and for newspapers. Writing Instruction in the Discipline (WID) course. Prerequisites: Jour 121, 231, and 232, or consent of instructor. Advertising Principles and Practice. (3) Advertising fundamentals; economic and social issues; research needs; and creative and production practices of advertising agencies. Open to nonmajors.
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3.00 Credits
Development of reporting skills needed to cover traditional and new sports; development of critical thinking to clarify rules, regulations, and problems in sports. Prerequisites: Jour 121, 231, and 232; or consent of instructor. Public Affairs and Beat Reporting. (3) Practice in reporting various news beats including government, business, environment, religion, education, health, seniors, transportation, agriculture, and science-technology. Prerequisites: Jour 121, 231 and 232, or consent of instructor. Photojournalism. (3) Digital photojournalism: the production of news and feature page photographs as singles, spreads, stories, and essays. Prerequisite: Jour 231 or consent of instructor. Public Relations Strategy and Campaigns. (3) Analysis of public relations problems and procedures; practice in applying social science principles and research techniques to solve public relations problems; preparing public relations materials. Prerequisite: Jour 121 and 329, or consent of instructor.
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3.00 Credits
Techniques of public relations writing for print and broadcast media, and for special audiences; public relations research; legal considerations. Writing Instruction in the Discipline (WID) course. Prerequisites: Jour 121 or consent of instructor. Creative Strategy in Advertising. (3) Techniques and strategies used to create advertising including those related to design, graphics, makeup, and production. Prerequisite: Jour 121 and 331, or consent of instructor. Advertising Media Planning. (3) Analysis of the various advertising media in terms of markets served, client needs, media interactions, and message factors considered in the planning and selection of media. Prerequisites: Jour 121 and 331, or consent of instructor.
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3.00 Credits
Principles and practice of writing advertising copy for mass media; using technology to prepare layouts; portfolio development. Writing Instruction in the Discipline (WID) course. Prerequisites: Jour 121 and 331, or consent of instructor.
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3.00 Credits
Discussion, research, and creation of content about special topics related to gathering, packaging, and presenting nonfiction material to an audience in various media, and how audiences receive and respond to the communications. Prerequisites: Jour 121, 231, 232.
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