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MKTG 534: Advertising Research
3.00 Credits
Southern Illinois University Edwardsville
Advertising research using both theory based literature and practical application of current theories of advertising and persuasion. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 534 - Advertising Research
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MKTG 540: Buyer Behavior
3.00 Credits
Southern Illinois University Edwardsville
Organizational and consumer behavior models; internal/ external factors influencing choice processes; attitudes, intentions, and information processing; measurement and research; applies behavioral theories to marketing decisions. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 540 - Buyer Behavior
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MKTG 541: New Product Desgn,Dvlpmnt,Mgmt
3.00 Credits
Southern Illinois University Edwardsville
Theoretical and pragmatic issues for developing new products and services and managing ongoing products and services. Analytical decision making applied to product design, positioning, research, adoption and diffusion. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 541 - New Product Desgn,Dvlpmnt,Mgmt
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MKTG 542: Promotion Management
3.00 Credits
Southern Illinois University Edwardsville
Communications from marketer to market using advertising, personal selling, publicity, and sales promotion. Managerial analysis strategy programming, evaluation emphasized. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 542 - Promotion Management
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MKTG 543: Channel Management
3.00 Credits
Southern Illinois University Edwardsville
Development and management of channel and distribution systems in restrictive, dynamic environments. Communication, control, performance, customer service. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 543 - Channel Management
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MKTG 544: Marketing Research for Decision Making
3.00 Credits
Southern Illinois University Edwardsville
Marketing management information needs. Data collection and interpretation for decision-making. Research design, survey methods, sampling, questionnaire and experimental designs, data analysis. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 544 - Marketing Research for Decision Making
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MKTG 545: Health Care Marketing
3.00 Credits
Southern Illinois University Edwardsville
Application of marketing strategies and techniques to health care of organizations. Focus on identifying appropriate client-oriented marketing programs. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 545 - Health Care Marketing
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MKTG 546: Research Design & Data Collecting Procedures
3.00 Credits
Southern Illinois University Edwardsville
Advanced consideration of management of marketing research process; research designs; sources of marketing data; qualitative and quantitative data collection procedures; measurement; scaling; questionnaire design. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 546 - Research Design & Data Collecting Procedures
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MKTG 548: Mktg Research Methodolog & Data Analysis
3.00 Credits
Southern Illinois University Edwardsville
Comprehensive and practical considerations of research methodology; data characteristics and processing; multivariate data analysis approaches (statistical considerations and applications); communication of marketing research results. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 548 - Mktg Research Methodolog & Data Analysis
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MKTG 550: Marketing Research Project and Strategy
3.00 Credits
Southern Illinois University Edwardsville
Integration of all aspects of marketing research into comprehensive plans and course of action. Action planning, design, and execution including client service and management. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 550 - Marketing Research Project and Strategy
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