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MKTG 475: Consumer Behavior
3.00 Credits
Southern Illinois University Edwardsville
Consumer motivation, buying behavior, group influence, cultural forces, information processing, and product diffusion. Explanatory theories and product development. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 475 - Consumer Behavior
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MKTG 476: International Marketing
3.00 Credits
Southern Illinois University Edwardsville
Impact of tariffs, cultural/social restrictions, economic political environments, legal restrictions. International distribution pricing; multinational product planning; communications decisions; international marketing research. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department Course Attributes: International Issues, Study Abroad Course
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MKTG 476 - International Marketing
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MKTG 478: Intermediate Marketing Research
3.00 Credits
Southern Illinois University Edwardsville
Marketing research project planning and development. Emphasis design and execution of custom research projects, data analysis, report preparation and presentation. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 478 - Intermediate Marketing Research
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MKTG 479: Special Topics in Marketing
3.00 Credits
Southern Illinois University Edwardsville
Contemporary issues/problems in marketing. Topic varies when offered. Examples: service marketing; industrial marketing; non-profit marketing; other significant topics. May repeat as topic varies. Prerequisites: Consent of instructor. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 479 - Special Topics in Marketing
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MKTG 480: Advanced Marketing Management
3.00 Credits
Southern Illinois University Edwardsville
Market structure and behavior. Research and select marketing opportunities. Develop marketing strategies. Plan marketing tactics. Implementation and control of marketing efforts. Final marketing course. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 480 - Advanced Marketing Management
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MKTG 490: Independent Study in Marketing
6.00 Credits
Southern Illinois University Edwardsville
Topical areas in greater depth or unavailable in regular courses. Individual or small group readings and/or research projects. May be repeated to 6 hours by permission. Prerequisite: Consent of department chair or program director. 1.000 TO 3.000 Credit Hours 1.000 TO 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 490 - Independent Study in Marketing
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MKTG 4XX 400: Level Marketing
0.00 Credits
Southern Illinois University Edwardsville
0.000 TO 300.000 Credit Hours 0.000 TO 300.000 Lecture hours Levels: Graduate, Professional, Undergraduate Schedule Types: Lecture Transfer Credit College General Transfer Department
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MKTG 4XX 400 - Level Marketing
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MKTG 525: Marketing Analysis and Applications for Managerial Decision Making
3.00 Credits
Southern Illinois University Edwardsville
Decision-Oriented overview of marketing management in creating value by analyzing customer responses for designing products, prices, channel and communication strageties for planning marketing effort. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 525 - Marketing Analysis and Applications for Managerial Decision Making
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MKTG 530: Marketing Planning & Strategy
3.00 Credits
Southern Illinois University Edwardsville
Analytical tools and decision paradigms for marketing planning and strategy. Emphasizes integration of information, segmentation and elements of marketing plan to achieve competitive advantage. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 530 - Marketing Planning & Strategy
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MKTG 532: Services Marketing
3.00 Credits
Southern Illinois University Edwardsville
Service systems and service management with emphases in services quality and satisfaction, service strategy, service recovery, marketing differentiation and postitioning in services industries. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 532 - Services Marketing
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