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MKTG 1XX 100: Level Marketing
0.00 Credits
Southern Illinois University Edwardsville
0.000 TO 300.000 Credit Hours 0.000 TO 300.000 Lecture hours Levels: Graduate, Professional, Undergraduate Schedule Types: Lecture Transfer Credit College General Transfer Department
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MKTG 1XX 100 - Level Marketing
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MKTG 2XX 200: Level Marketing
0.00 Credits
Southern Illinois University Edwardsville
0.000 TO 300.000 Credit Hours 0.000 TO 300.000 Lecture hours Levels: Graduate, Professional, Undergraduate Schedule Types: Lecture Transfer Credit College General Transfer Department
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MKTG 2XX 200 - Level Marketing
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MKTG 300: Principles of Marketing
3.00 Credits
Southern Illinois University Edwardsville
Marketing in economic systems and society. External influences on marketing objectives, outcomes. Marketing as functional area within organizations. Emphasis on product, pricing, distribution, promotion decisions. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 300 - Principles of Marketing
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MKTG 377: Marketing Research
3.00 Credits
Southern Illinois University Edwardsville
Concepts necessary for understanding/performing applied marketing/business research. Research process: problem identification, design, sampling, data sources, collection. Experimental designs, measurement, statistical analysis. 3.000 Credit Hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 377 - Marketing Research
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MKTG 3XX 300: Level Marketing
0.00 Credits
Southern Illinois University Edwardsville
0.000 TO 300.000 Credit Hours 0.000 TO 300.000 Lecture hours Levels: Graduate, Professional, Undergraduate Schedule Types: Lecture Transfer Credit College General Transfer Department
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MKTG 3XX 300 - Level Marketing
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MKTG 466: Marketing On the Internet
3.00 Credits
Southern Illinois University Edwardsville
Focus on marketing issues surrounding commercialization of world wide web and other emerging electronic media. Examines impact of digital technology on strategic marketing planning. Prerequisites: MKTG 300. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 466 - Marketing On the Internet
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MKTG 470: Sport Marketing
3.00 Credits
Southern Illinois University Edwardsville
Sport marketing mix decisions from perspective of organizations that offer sports-related products and those that use sport to promote other products and services. Prerequisites: MKTG 300 or consent of instructor. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 470 - Sport Marketing
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MKTG 471: Advertising Policy & Management
3.00 Credits
Southern Illinois University Edwardsville
Strategic role of persuasive communication. Concepts and methods necessary to develop advertising programs. Advertising planning and budgeting in the context of achieving marketing objectives. Prerequisite: MKTG 300. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 471 - Advertising Policy & Management
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MKTG 472: Sales Policy & Mgmt
3.00 Credits
Southern Illinois University Edwardsville
Organization and operational functions of salespeople and sales managers. Selling skills, forecasting, recruiting, selection, training, territory design and assignment, supervision, compensation, motivation, performance appraisal. Prerequisite: MKTG 300. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 472 - Sales Policy & Mgmt
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MKTG 474: Retail Policy & Mgmt
3.00 Credits
Southern Illinois University Edwardsville
Functions, organization, management of retail enterprises. Impact of recent and contemporary forces. Systems for merchandising and promotional activities. Retailing careers and appropriate preparation. 3.000 Credit Hours 3.000 Lecture hours Levels: Graduate, Undergraduate Schedule Types: Lecture School of Business College Management and Marketing Department
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MKTG 474 - Retail Policy & Mgmt
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