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IMC 243: Visual Communication
3.00 Credits
Roosevelt University
Overview of the visual arts in marketing communiation: Class will cover fundamentals of brand aesthetics, including print, broadcast, collateral and web. Upon completion each student will be expected to demonstrate core competencies in brand identity and creative decision-making. Also listed as Jour 243. Prereq: IMC 202.
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IMC 243 - Visual Communication
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IMC 302: Funcamentals of Public Relations
3.00 Credits
Roosevelt University
Principles, history and practice of public relations in business, educational institutions, social welfare organizations, government and military services. Includes planning research, writing and production of public relations materials. Prereq: IMC 202 and IMC 220
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IMC 302 - Funcamentals of Public Relations
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IMC 303: Fundamentals of Advertising
3.00 Credits
Roosevelt University
Overview of advertising principles and practice: Examination of the various domains in advertising (research, account management, media planning and creative) as well as understanding the process and production of marketing communication in print, TV, web, and interactive. Prereq: IMC 202 and IMC 220.
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IMC 303 - Fundamentals of Advertising
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IMC 340: Media Relations
3.00 Credits
Roosevelt University
This class is intended to demonstrate appropriate use of media to meet specifi c client objectives. Material covered will include media relations, product promotion, and crisis communication. The course will also cover current issues relevant to the fi eld. Prereq: IMC 302.
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IMC 340 - Media Relations
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IMC 343: Reputation Management
3.00 Credits
Roosevelt University
This course will cover a broad range of topics- handling stakeholder relations, developing strategic messages, organizing a press conference and press briefi ng, managing internal issues as well as employer relations-required to manage brand equity in today'smarketplace. Prereq: IMC 302.
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IMC 343 - Reputation Management
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IMC 344: Brand Management
3.00 Credits
Roosevelt University
Emphasis will be on broad brand building strategies and tactics for clients and agencies. Course will also examine fi nancial aspects of client/agency relationship, personnel management and effective leadership techniques. Prereq: IMC 302 and IMC 303.
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IMC 344 - Brand Management
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IMC 345: Advertising Media
3.00 Credits
Roosevelt University
Applications in media planning for IMC: Course examines the media planning process from objectives and strategies to tactics, budgeting, and plan execution. Class will also cover media selling and buying, as well as using syndicated media research. Prereq: IMC 303.
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IMC 345 - Advertising Media
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IMC 347: IMC Campaigns
3.00 Credits
Roosevelt University
Project-based capstone course, where students, working in teams, create a unique and integrated brand campaign. Course will cover: situational analysis, audience research, key strategic decisions, and creative development. Focus will be on incorporating both advertising and public relations tactics, together with other IMC methods. Prereq: all core required IMC classes.
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IMC 347 - IMC Campaigns
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IMC 349: Portfolio I
3.00 Credits
Roosevelt University
Introduction to computer graphics programs (with a focus on InDesign) coupled with creative concept development. Covers techniques for "concepting" (ideageneration) as well as fundamentals of art direction and copywriting. Prereq: IMC 303.
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IMC 349 - Portfolio I
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IMC 350: Portfolio II
3.00 Credits
Roosevelt University
Students selected on the basis of performance in the IMC 349 Portfolio I. In this class, students will be expected to complete fi ve campaigns, which will be reviewed by outside advertising creatives. Course work will cover both advanced art direction and copywriting techniques. Prereq: IMC 349 and consent.
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IMC 350 - Portfolio II
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