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Course Criteria
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4.00 Credits
This course is designed to provide students with a basic understanding of integrated marketing communications through advertising, promotions, personal selling, public relations and internet marketing. Ethical issues related to these topics will be examined and trends in consumer and business-to-business buyer behaviors will be explored. (Prerequisite: MAR301)
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4.00 Credits
This course will teach some of the fundamental tools needed to analyze the behavior and attitudes of all types of consumers. Students will acquire an overview of scientific methods and the research process. Skills learned will include learning how to identify problems, formulate problem definitions, define research objectives, choose and develop the research design, analyze data, and write up and present a report. Students will be taught several research techniques including survey, observation, focus groups, in-depth interviews, projective techniques, experimentation, and secondary data analysis. (Prerequisites: ECO201, MAR301, MAR312, MAT110)
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4.00 Credits
This course will discuss the roles and responsibilities of a marketing manager-such as how to plan and implement programs that will meet the needs of the target market while achieving organizational objectives. Students will learn about information gathering, market measurement, competitive analysis, managing distribution, product positioning, ethics and decision-making, forecasting, budgeting, performance evaluation, and maintaining control. (Prerequisite: MAR413)
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2.00 Credits
The goal of this course is to strengthen basic math skills in preparation for future math courses. The course begins by reviewing operations with signed numbers, fractions, decimals, and radicals. The course builds to simplifying algebraic expressions and solving and graphing linear equations.
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3.00 Credits
This course is provided for those students whose preparation in mathematics indicates a need for further preparation prior to completing general education mathematics requirement. Topics include properties of real numbers, algebraic vocabulary, linear equations and inequalities, graphing linear systems, exponents and polynomials, factoring, and rational expressions.
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3.00 Credits
This course introduces probability and statistics to students whose main interest is not mathematics or science. Explorations of fundamental topics from probability and descriptive and inferential statistics are included. (Prerequisite: MAT100 or passing score on the Math Placement Exam)
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4.00 Credits
This course emphasizes functions and their applications. We start by investigating graphs and solutions of the algebraic functions including polynomial, rational, and root functions. We continue our exploration with the transcendentals including exponential, logarithmic, and trigonometric functions. Additional topics include vectors, polar coordinates, and conic sections. The course is a good preparation for Calculus and for those students who will encounter functions in their course of study. (Prerequisite: MAT100 or passing score on the Math Placement Exam)
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4.00 Credits
This course explores the concepts of limit and continuity, investigates techniques of differentiation and its applications, introduces integration, and provides the framework for the Fundamental Theorem. (Prerequisite: MAT125 or equivalent)
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5.00 Credits
This course is a continuation of MAT135. We explore techniques of integration, introduce differential equations, and apply them to problem situations. Other topics include parametric equations, polar equations, conic sections, sequences, and series. Students will be introduced to a computer algebra system. (Prerequisite: MAT135 or equivalent)
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3.00 Credits
Topics covered in this course include induction proofs, relations, algorithms, counting methods, and graph theory. (Prerequisite: MAT125 or equivalent)
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