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MKT 330: Principles of Retailing
3.00 Credits
McKendree University
This course introduces the student to the basic concepts of retail store management. Topics covered include facility and financial management, staffing, location, merchandising, strategies, inventory controls, pricing, and promotion in the retail environment. Prerequisite: MKT 205. Annually, Fall.
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MKT 340: International Business
3.00 Credits
McKendree University
This class examines how cultural and social values influence management and marketing practices throughout the world. Work related activities, norms, standards, and expectations of the U.S. are compared with those of other countries. Cross cultural business ventures are examined with particular reference to potential influences of the ventures on the cultures involved. Prerequisites: MGT 204 or MKT 205. Same as MGT 340. Each semester.
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MKT 350: Small Business Management
3.00 Credits
McKendree University
Application of the principles of marketing and management to the small business environment. This course includes the development of a business plan for a small business startup. Prerequisites: MKT 205 and MGT 204. Same as MGT 350. Annually, Spring.
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MKT 354: Advertising And Promotion
3.00 Credits
McKendree University
A course focusing on the communications functions of marketing. Topics include public relations, merchandising, sales promotion, advertising management, and marketing communications theory and research. Prerequisite: MKT 205. Annually, Spring.
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MKT 354 - Advertising And Promotion
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MKT 380-389: Topics in Marketing
1.00 - 3.00 Credits
McKendree University
As needed.
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MKT 380-389 - Topics in Marketing
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MKT 424: Business Ethics And Social Responsibility
3.00 Credits
McKendree University
This course addresses the importance of ethical considerations in business decisions. Topics include schools of ethical thought, the impact of competing stakeholder groups, and the creation of ethics enforcement systems. Students will refine their personal ethical standards and learn to apply ethical decision models to the resolution of business dilemmas. Prerequisite: MGT 204 and MKT 205 or consent of instructor. Same as MGT 424. Each semester.
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MKT 470: Internship in Marketing
3.00 - 8.00 Credits
McKendree University
Internship in Marketing
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MKT 470 - Internship in Marketing
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MKT 480: Independent Study in Marketing
1.00 - 4.00 Credits
McKendree University
Independent Study in Marketing
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MKT 480 - Independent Study in Marketing
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MKT 490: Seminar in Marketing
1.00 - 4.00 Credits
McKendree University
Seminar in Marketing
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MKT 490 - Seminar in Marketing
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MSC 101: Introduction to Military Science
2.00 Credits
McKendree University
Introduction to contemporary military issues and role of the U.S. Army in national defense systems. Review of time management, goal setting, and motivational leadership.
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MSC 101 - Introduction to Military Science
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