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Course Criteria
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3.00 Credits
This is the capstone course for advertising and promotion majors. It will include promotional and managerial case studies. Complete IMC campaigns will be developed based on research, marketing plans, and creative executions. Advertising research will be explored. Budget strategies will be discussed and applied. Emphasis will be on integrated marketing communications planning. Development of "portfolio pieces'' will be part of this course. Prerequisites & Corequisites: Prerequisites: MKTG 4720, MKTG 4740 and MKTG 4770; Advertising and Promotion majors only. Credits: 3 hours
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3.00 Credits
An analysis of the movement and storage of finished products to support physical availability in markets. Emphasis on customer requirements and customer satisfaction, logistics process capability, and optimization of total distribution costs. Prerequisites & Corequisites: Prerequisites: MKTG 2500 and either BUS 3750 or IME 3260; Food & Consumers Pkg Goods Marketing majors, Marketing majors and minors, Imaging/Printing:Marketing majors, Sales & Business Marketing majors, and Secondary Education in Marketing majors only. Students cannot receive credit for both MKTG 4630 and MKTG 4840. Credits: 3 hours
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3.00 Credits
This course examines the application of analytical and process measurement techniques to process design decisions. The benefits of process standardization and improvement will be documented and discussed. This course is cross-listed with IME 4880. Prerequisites & Corequisites: Prerequisites: Senior standing; ISM major or minor or permission of instructor. Credits: 3 hours
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3.00 Credits
Students in this course apply a variety of analytical and theoretical marketing tools to gauge how consumer and organizational behavior, competitive dynamics, and market forces impact demand for a firm's products or services. Through decision-making exercises, case studies, computer simulations, and/or team projects, students develop competence in making target market and marketing mix decisions and developing strategic marketing plans. Prerequisites & Corequisites: Prerequisites: MKTG 3710, 3740, FIN 3200 and a minimum of 88 credit hours. Marketing and Advertising and Promotion majors only. Credits: 3 hours
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3.00 Credits
Applications of information technologies utilized in the marketing of food and other consumer products. Emphasis will be on the use of computer technology to analyze price and cost controls; make merchandising, shelf management, and category decisions; develop sales forecasts; and interpret various operating performance ratios. Prerequisites & Corequisites: Prerequisites: MKTG 3910; Food Marketing majors only. Credits: 3 hours
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3.00 Credits
This course introduces selling principles employed within the food and consumer package goods industries. Multi-tier retail channel selling as well as Key Account headquarters selling practices will be examined. Students apply fact-based selling methods utilizing syndicated market data and category management tools related to the selling process. Extensive role-playing, sales presentations and exercises relevant to the buying/selling process will be used. Prerequisites & Corequisites: Prerequisites: MKTG 4920. May be taken concurrently with MKTG 4920. Food Marketing majors only. Credits: 3 hours
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3.00 Credits
This capstone course examines current issues and strategies relevant to the marketing of food and consumer package goods (CPG). The course provides an opportunity for students to learn and apply strategic marketing decision processes to establish, sustain, or enhance an organization's competitive position. Case studies, computer simulations, and/or company projects may be used to demonstrate the importance of relevant issues and strategies. Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 4920 and FIN 3200. Food Marketing majors only. Credits: 3 hours
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3.00 Credits
Directed individual study of bodies of knowledge not otherwise treated in departmental offerings. Prerequisites & Corequisites: Prerequisite: Written permission of instructor. Credits: 1 to 3 hours Arr.
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3.00 Credits
The evolution of materials from the stone age, through the bronze and iron age, will be described. Understanding of eras in history through the progression of materials. Advanced materials from the current period ("The Materials Age") with applications for miniaturized computers ("lap-top"), space shuttle, bio-compatible materials for implants in the human body, and construction of buildings, roads and bridges. Prospects for the future will be discussed. Credits: 3 hours Lab Hours: (3 to 0)
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3.00 Credits
Internal structure of materials in relation to microscopic and macroscopic properties. Mechanical, physical, chemical and thermal properties of wood, metals, ceramics, polymers, semiconductors, and composites. Environmental degradation of materials. Not for Engineering credit. Prerequisites & Corequisites: Prerequisites: MATH 1220 or 2000 or 1700, CHEM 1100. Credits: 3 hours Lab Hours: (3 to 0)
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