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Course Criteria
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3.00 Credits
An analysis of the movement and storage of raw materials, component parts, and sub-assemblies to support physical availability for manufacturing. Emphasis on aspects of production management that determine materials requirements, logistics process capability, and optimization of total logistics cost. Prerequisites & Corequisites: Prerequisites: MKTG 2500 and either BUS 3750 or IME 3260; ISM majors and minors and SBM majors only. Students cannot receive credit for both MKTG 4630 and MKTG 4840. Credits: 3 hours
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3.00 Credits
An advanced course in planning and implementing business-to-business marketing strategies with an emphasis on segmenting markets, managing channel relationships, and creating customer value through continuous improvement and re-engineering. Prerequisites & Corequisites: Prerequisites: MKTG 3710, MKTG 3760, FIN 3200 and Senior standing; Imaging/Printing:Marketing majors, and Sales & Business Marketing majors only. Credits: 3 hours Semester Offered: Fall, Spring and Summer I
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3.00 Credits
This course examines the media used in Integrated Marketing Communications (IMC). Students will learn media vocabulary and techniques of audience measurement and media scheduling and buying. Emphasis is placed on secondary data research and media sources to develop comprehensive media plans for solving marketing communications problems. Prerequisites & Corequisites: Prerequisites: MKTG 3710 and MKTG 3740; Advertising and Promotion majors and minors only. Credits: 3 hours
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3.00 Credits
An applied course that covers direct marketing strategies and media, such as electronic marketing, direct mail, catalogs, and telemarketing. Students will examine database and list management, direct response media, creative options, performance measures, and ethical and regulatory issues. Class projects will emphasize case analysis and the creation of a direct marketing plan that includes research, creative, media and financial components. Prerequisites & Corequisites: Prerequisites: MKTG 3710 (MKTG 3740 recommended); Advertising and Promotion majors and minors, Food and CPG Marketing majors, Sales and Business Marketing majors, and Marketing majors and minors only. Credits: 3 hours
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3.00 Credits
Students will acquire an understanding of the creative process used to develop Integrated Marketing Communications (IMC) strategies for product/service positioning and rollout. Consumer, company, and product research will be integral parts of the learning process. Students will analyze campaigns, develop copy platforms and produce IMC strategies and executions. Prerequisites & Corequisites: Prerequisite: MKTG 3740; Advertising and Promotion majors and minors only. Credits: 3 hours
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3.00 Credits
An examination of the theories and principles of International Marketing. This course focuses on major concepts and dimensions of international marketing for small and large businesses. Emphasis on developing managerial frameworks within which global or multinational marketing programs can be planned, analyzed and assessed. Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing Department majors and minors, GBZ majors, International Business minors, and TXD majors only. Credits: 3 hours
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3.00 Credits
This course focuses on professional management of retail companies. It addresses all levels of management responsibility (strategic, administrative, and operational) within the two largest functional divisions of retail organizations, namely, the merchandising and the store operations divisions. Attention is also given to other functions (finance, human resources, research, advertising, etc.) but primarily as they relate to merchandising and store operations. Prerequisites & Corequisites: Prerequisites: MKTG 2500; MKT majors and minors, FMK majors, GBZ majors, MGT majors, FMK majors, and SKS majors and minors only. Credits: 3 hours
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3.00 Credits
Investigate, analyze and interpret the extensive body of research information on consumer behavior considering both the theoretical and practical implications. Prerequisites & Corequisites: Prerequisites: MKTG 2500 and 3710. May be taken concurrently with MKTG 3710. ADV and MKT majors and minors and GBS majors only. Credits: 3 hours
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3.00 Credits
Study of advanced topics within the marketing discipline. The course topic will be indicated in the student record. Repeatable for different topics. Prerequisites & Corequisites: Prerequisites: MKTG 2500 and permission of instructor. Credits: 3 hours
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3.00 Credits
Marketing internship experience under the supervision of participating employers. Variable credit at the rate of approximately 100 hours of approved internship experience per credit hour. May be repeated for a maximum of 6 hours. Term reports required. Employer must submit a written performance appraisal. Graded on a credit/no credit basis. Cannot be counted toward major requirements. MKT, SBM, ADV majors only. Prerequisites & Corequisites: Prerequisites: MKTG 2500, MKTG 3710, and permission of instructor. Credits: 1 to 3 hours
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