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Course Criteria
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3.00 Credits
This course examines the strategic use of the Internet as an interactive marketing tool and medium. Students will analyze various models for increasing marketing effectiveness and efficiency, and will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. Students will also critically assess the pros, cons, and future developments related to this evolving medium. Prerequisites & Corequisites: Prerequisites: MKTG 3740 or MKTG 3600 or MKTG 3910; ADV, MKT, SBM, and FMK majors and minors only. Credits: 3 hours
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3.00 Credits
A comprehensive survey of basic principles of advertising and promotion. The course will include the study of promotion media, practices and theories and the effects of advertising and promotion in the firm, the economy, and society. Students will be introduced to the fundamentals of Integrated Marketing Communications (IMC). Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing majors and minors, General Business majors, Imaging:Business majors, Textile & Apparel Studies majors, and Secondary Education in Marketing majors and minors only. Credits: 3 hours
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3.00 Credits
Topics include the role of personal selling in the firm, determination of market and sales potential, recruiting, training, sales compensation, territories and quotas, motivation, and measuring selling effectiveness. Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing majors and minors, Sales and Business Marketing majors, General Business majors, Printing/Imaging Marketing majors, and Secondary Education in Marketing majors and minors only. Credits: 3 hours
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3.00 Credits
The course is designed to introduce the student to the principles and practices of sales promotion. Included will be topics related to the development and implementation of direct inducement or incentive programs offered to members of the sales force, distributors, or consumers with the primary objective of effecting an immediate sale. Prerequisites & Corequisites: Prerequisites: MKTG 2500; ADV majors and minors, MKT majors and minors, FMK majors, SBM majors, and GBZ majors only. Credits: 3 hours
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3.00 Credits
This course presents an overview of the marketing of sports at the professional and collegiate levels, as well as the use of sport sponsorships by commercial enterprises to help market products and services. Class projects emphasize original research into sport marketing topics, with collaboration from industry professionals. Prerequisites & Corequisites: Prerequisites: MKTG 2500 and permission of instructor. Credits: 3 hours
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3.00 Credits
This course is designed to acquaint students with merchandising principles and applications related to the marketing of food and consumer packaged goods (CPG). Emphasis will focus on point-of-sale merchandising, sales promotion, advertising, pricing, and shelf management utilized by manufacturers, retailers and wholesalers. Consumer demographics and lifestyles trends will be examined related to store location/design, product and service offerings, and promotional effectiveness. Prerequisites & Corequisites: Prerequisites: MKTG 2500, MKTG 2900; may be taken concurrently with MKT 2900. FMK majors only, or consent of instructor. Credits: 3 hours
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3.00 Credits
This course is designed to actively involve students in an applied marketing research project. Working closely with a business, nonprofit, or government organization, students will be involved in the process of research design, including problem identification, sampling design, instrument development, data collection, data analysis, interpretation of findings, and presentation of findings. Emphasis will be placed on the development and application of analytical techniques to address marketing problems. Prerequisites & Corequisites: Prerequisites: MKTG 3710, and permission of instructor. Marketing Department majors only. Credits: 3 hours
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3.00 Credits
An intensive two-week survey of manufacturers, retailers, wholesalers and businesses related to the food and consumer package goods industries. Company visits include presentations by industry executives and tours of manufacturing, distribution, and company facilities. Students observe practices related to marketing, production, packaging, distribution, research, and technology development. Written reports are required. Bus travel and overnight stays are necessary. A fee for transportation and housing is required. Prerequisites & Corequisites: Prerequisites: MKTG 2900; Food Marketing majors only. Credits: 3 hours
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3.00 Credits
Under the direction of a faculty advisor, students seek and obtain a position offering full-time work experience related to the food and consumer package goods industries. Students are expected to work a minimum of 150 hours for each internship credit hour received. Interns are required to submit periodic written reports, and an employer evaluation of their performance. An approved application form, signed by a faculty advisor is necessary before registration is permitted. Course may be taken up to three times for a maximum of 6 hours credit. Graded on a Credit/No Credit basis to be included in the major for Food and Consumer Package Goods Marketing Majors only. Prerequisites & Corequisites: Prerequisites: Food Marketing majors only and approval of instructor. Credits: 1 to 3 hours
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3.00 Credits
This course examines advanced methods of questioning, customer need analysis and problem finding, creative solution development, computer based sales planning, team selling, negotiation and elements of time and territory management. Exercises, extensive role playing, and cases are used. Prerequisites & Corequisites: Prerequisites: MKTG 3600 with a grade of "C" or better; Sales and Business Marketing majors only. Credits: 3 hours
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