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Course Criteria
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3.00 Credits
Simulation is a managerial technique that imitates the operations of a real or planned system. It is applied in the analysis and improvement of system operations involving uncertainty and interactions between system components. It has been widely used by both manufacturing and service firms to evaluate effectiveness of operations strategies. This course introduces students to development, validation, and use of computer-based simulation models using software such as General Purpose Simulation language (GPSS/H). Students will use simulation approach to evaluate improvements in production/service systems. Prerequisites & Corequisites: Prerequisite: MGMT 2750 or equivalent. Credits: 3 hours
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3.00 Credits
Introduces students to a framework for making longer-term decisions in operations management, and stresses the importance of developing and executing a production/operations management strategy which is consistent with the business strategy of the organization. An emphasis will also be placed on production/operations capability as a competitive weapon. Prerequisites & Corequisites: Prerequisites: MGMT 4630, MGMT 4640, or equivalent. Credits: 3 hours
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3.00 Credits
This course examines the interrelationships and coordination among the various activities necessary for the development and operations of materials and technology systems. Emphasis will be placed on engineering purchasing, logistics, and production systems. Students will have the opportunity to synthesize the concepts and concerns of team building, problem solving, communication, and organizational management. Prerequisites & Corequisites: Prerequisites: MGMT 4640, MKTG 3720, MKTG 4840, ME 2200. Credits: 3 hours
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1.00 - 4.00 Credits
Independent research on specialized management topics. Prerequisites & Corequisites: Prerequisite: Consent of instructor. (Repeatable) Credits: 1 to 4 hours
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3.00 Credits
An integrative capstone course focusing on the formulation and implementation of organizational policy and strategy from the perspective of the general manager. Prerequisites & Corequisites: Prerequisites: Senior standing and successful completion of all core courses. Credits: 3 hours
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3.00 Credits
Introduction to the role of marketing in the U.S. and global economy. Emphasis on how organizations create customer value through marketing strategy planning. Topics covered include buyer behavior, market segmentation, product planning, service quality, promotion, pricing, and managing channel relationships. Prerequisites & Corequisites: Prerequisite: Sophomore standing. This course is open to pre-business and business majors as well as the following other majors: Aviation Science & Administration, Dietetics, Interior Design, Industrial Design, Imaging/Printing, Imaging/Printing:Management, Imaging/Printing:Marketing, Imaging:Business, Secondary Education in Marketing, and Textile & Apparel Studies. This course is open to the following minors: Accountancy, Advertising & Promotion, General Business, International Business, Integrated Supply Matrix Management, Management, Marketing, and Secondary Education in Marketing. Credits: 3 hours
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3.00 Credits
An introductory course designed to provide an overview of the food and consumer package goods (CPG) industries. The marketing functions performed by producers, manufacturers, wholesalers, and retailers are examined, along with consumer shopping, purchasing, and consumption behavior. Prerequisites & Corequisites: Prerequisites: Sophomore standing; PRBP, TXD, Business Administration majors, and MKT minors only. Credits: 3 hours
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3.00 Credits
An introduction to the principles of selling. Includes study of selling in our present economy, analysis of the steps in a sales presentation, and a classroom demonstration. Prerequisites & Corequisites: Prerequisite: MKTG 2500; departmental major and minors, SKS majors and minors, and TXD majors only. Credits: 3 hours
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3.00 Credits
An introduction to the research process as it aids decision making in marketing management. The focus is on the stages of research process from the planning of the research to gathering, analysis, and interpretation of data as it relates to marketing management. Prerequisites & Corequisites: Prerequisites: MKTG 2500, STAT 2160 or STAT 3660; Marketing majors and minors, General Business majors, Imaging:Business majors, Imaging/Printing:Marketing majors, and Secondary Education in Marketing majors only. Credits: 3 hours
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3.00 Credits
The organization and operation of the purchasing function, responsibilities and policies; problems confronting the purchasing department; relationships with other departments and suppliers. Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing majors and minors, Sales & Business Marketing majors, Integrated Supply Matrix Management majors and minors, Imaging/Printing:Marketing majors, Imaging/Printing:Management majors, and Secondary Education in Marketing majors and minors only. Credits: 3 hours
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