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MKT 335: Retailing Management and Promotion
3.00 Credits
Illinois State University
Management and operation of retail firms. Emphasis on location analysis, pricing, inventory control, merchandising and promotion. Experiential assignments are typical.
Prerequisite:
MKT 230 with a grade of C or better.
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MKT 335 - Retailing Management and Promotion
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MKT 338: Strategic Marketing Management
3.00 Credits
Illinois State University
Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.
Prerequisite:
MKT 231 and 232.
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MKT 338 - Strategic Marketing Management
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MKT 339: Seminar in Marketing
3.00 Credits
Illinois State University
A specialized study of important, narrow areas in the field of marketing for advanced students. Recent topics include direct marketing, logistics/physical distribution, sales/market forecasting, advanced marketing research, advanced professional selling, and services marketing. Computer simulation gaming is typical. May be repeated once if topic and instructor different.
Prerequisite:
MKT 231, 232 or consent department chair.
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MKT 339 - Seminar in Marketing
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MKT 339.05: Seminar:Services Marketing
3.00 Credits
Illinois State University
No course description available.
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MKT 339.05 - Seminar:Services Marketing
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MKT 339.11: Sem Marketing: Personal Selling in Non-Profit Organizations
3.00 Credits
Illinois State University
This course will provide an applied and experiential learning approach to the use of personal selling skills within a non-profit context: will extend the knowledge, skills, and abilities initially learned in MKT 234 and will emphasize the selling process and the planning, communication, and interpersonal skills required to carry out this process within non-profit organizations.
Prerequisite:
MKT 230 or AGR 214 and MKT 234.
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MKT 339.11 - Sem Marketing: Personal Selling in Non-Profit Organizations
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MKT 339.12: Marketing Sustainable Products
3.00 Credits
Illinois State University
This course examines issues of sustainability in business and how marketing theory and techniques may be applied to promote more environmentally and socially conscious business practices. Course will highlight examples of businesses that successfully market products while minimizing damage to the natural environment.
Prerequisite:
MKT 230.
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MKT 339.12 - Marketing Sustainable Products
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MKT 339.13: Seminar in Marketing: Brand Management and Analyatics
3.00 Credits
Illinois State University
No course description available.
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MKT 339.13 - Seminar in Marketing: Brand Management and Analyatics
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MKT 350: International Marketing
3.00 Credits
Illinois State University
Understanding the global marketing environment and developing marketing strategies across national boundaries. The political, economic, and cultural variables which influence such strategies are identified. Recent cross-cultural research and real world cases clarify concepts and their application.
Prerequisite:
MKT 230 with a grade of C or better.
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MKT 350 - International Marketing
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MKT 398.01: Professional Practice:Internship/Cooperative Ed in Marketing
1.00 - 6.00 Credits
Illinois State University
Those qualifying for this internship/coop experience can receive letter-grade credit, and up to 3 credit hours can possibly be counted toward the MKT Major. See department chair for information and consent.
Prerequisite:
Junior standing. Primarily for students with at least 89 hours earned.
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MKT 398.01 - Professional Practice:Internship/Cooperative Ed in Marketing
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MKT 398.02: Professional Practice:Internship/Cooperative Ed in Marketing
1.00 - 6.00 Credits
Illinois State University
Those qualifying for this internship/coop experience will receive CR/NC hours only, none of which can be counted toward the MKT Major. See department chair for information and consent.
Prerequisite:
Primarily for students with at least 89 hours earned.
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MKT 398.02 - Professional Practice:Internship/Cooperative Ed in Marketing
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