|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Analysis and development of integrated physical distribution systems: applications of quantitative methods for regarding movement and storage of raw materials and finished goods. Not for credit if had MKT 339.01
Prerequisite:
MKT 230, 231, 232.
-
3.00 Credits
The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. Not for credit if had MKT 339.02.
Prerequisite:
MKT 230, 231, 232, or concurrent registration.
-
3.00 Credits
Course is designed to enhance the student's ability and confidence to effectively negotiate win-win solutions through highly experiential and real world-based projects. Not for credit if had MKT 339.08. Materials charge optional.
Prerequisite:
MKT 230, 234.
-
3.00 Credits
The course focuses on major account management, the supply chain; purchasing units; segmentation and targeting organizational markets; team selling and management. Not for credit if had MKT 337. Materials charge optional.
Prerequisite:
MKT 230, 234.
-
3.00 Credits
Course involves analyzing territory market potential, developing call schedules, territory routing routines, and account goals, managing sales budgets, and sales person job shadowing. Materials charge optional.
Prerequisite:
MKT 234.
-
3.00 Credits
Purchase of materials, supplies, and equipment for industry, government, and other institutions. Organization for purchasing, internal requisitioning, and stock control. Significant case analysis is typical.
Prerequisite:
MKT 230 with a grade of C or better.
-
3.00 Credits
Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc. Formerly SUPPORT STRATEGIES FOR IMC.
Prerequisite:
MKT 230, 231, 232, 233.
-
3.00 Credits
Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design.
Prerequisite:
MKT 230, 231, 232, 233.
-
3.00 Credits
This course is designed to overview and experience the integrated marketing communication (IMC) planning process through a client project. In addition to exploring the IMC or promotional strategy planning process, within a marketing strategy framework in class sessions, students will gain experience in developing an IMC plan based on a thorough market/situation analysis for real clients.
Prerequisite:
MKT 231, 232, 233.
-
3.00 Credits
Theory, principles, and practices of sales force administration for manufacturing, wholesaling, and service enterprises. Topics include recruiting, training, compensation, and performance appraisal. Computer simulation gaming is typical.
Prerequisite:
MKT 234.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|