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ADV 483: Audience Analysis
3.00 Credits
University of Illinois at Urbana-Champaign
Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. No graduate credit. Prerequisite: ADV 481.
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ADV 483 - Audience Analysis
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ADV 490: Special Topics in Advertising
3.00 Credits
University of Illinois at Urbana-Champaign
Covers current issues in various advertising areas not studied extensively in other courses. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic.
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ADV 490 - Special Topics in Advertising
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ADV 491: Advertising Management Plan
3.00 Credits
University of Illinois at Urbana-Champaign
Application of analytical planning concepts to advertising planning and decision making; covers all of the decision making areas of advertising. No graduate credit. Prerequisite: ADV 450, ADV 483.
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ADV 491 - Advertising Management Plan
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ADV 493: Social and Cult Context of Adv
3.00 Credits
University of Illinois at Urbana-Champaign
Studies advertising as a cultural force and social institution and its role in communications, society, and economics. No graduate credit. Prerequisite: ADV 300.
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ADV 493 - Social and Cult Context of Adv
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ADV 494: Persuasion Consumer Response
3.00 Credits
University of Illinois at Urbana-Champaign
Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. No graduate credit. Prerequisite: ADV 481.
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ADV 494 - Persuasion Consumer Response
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ADV 495: Internship Seminar
0.00 - 1.00 Credits
University of Illinois at Urbana-Champaign
Seminar based on internship experience. Offered for College of Media students who complete an approved professional, industry related internship. Approved for S/U grading only. May be repeated in the same term to a maximum of 2 undergraduate hours or 2 graduate hours. May be repeated in subsequent terms to a maximum of 3 undergraduate hours or 3 graduate hours. Prerequisite: Consent of instructor.
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ADV 495 - Internship Seminar
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ADV 550: Foundations of Advertising
3.00 Credits
University of Illinois at Urbana-Champaign
Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework. Prerequisite: Consent of department.
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ADV 550 - Foundations of Advertising
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ADV 580: Advertising Theory
3.00 Credits
University of Illinois at Urbana-Champaign
Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.
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ADV 580 - Advertising Theory
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ADV 581: Quanti Research Methods in Adv
3.00 Credits
University of Illinois at Urbana-Champaign
Provides students with an overview of quantitative research methodology in advertising and consumer behavior. Students will learn appropriate uses and techniques for conducting exploratory (e.g., focus groups, literature searches), descriptive (e.g., observational techniques, surveys), and casual (randomized- and quasi-experiments) research. Ethical considerations in research, and limitations of quantitative research will play an important role throughout the course. Students will learn basic descriptive and inferential statistical analyses to help analyze, and make sense of quantitative data. Prerequisite: Basic statistics course.
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ADV 581 - Quanti Research Methods in Adv
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ADV 582: Res Meth in Adv and Comm
4.00 Credits
University of Illinois at Urbana-Champaign
Treatment of basic research concepts and procedures in the social sciences with emphasis on advertising and communications; examines both non-quantitative and quantitative methods. Prerequisite: ADV 481, a basic course in statistical methods, and consent of department.
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ADV 582 - Res Meth in Adv and Comm
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