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MKTG 350: International Marketing
3.00 Credits
Benedictine University
Studies strategic issues in marketing products and services across national borders. Examines cultural, legal, ethical, and economic constraints.
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MKTG 350 - International Marketing
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MKTG 351: Global Development Issues
3.00 Credits
Benedictine University
A study of the meaning, measurement and historical context of economic development and the issues underlying the vast differences in development between nations of the world. Topics covered include population, agriculture, industry, trade and foreign debt. (Periodically)
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MKTG 351 - Global Development Issues
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MKTG 360: Marketing Research
3.00 Credits
Benedictine University
This course presents the principles of marketing research primarily from the perspective of the users of that research, with a focus on the practical and applied aspects of the subject. Emphasis will be placed on how marketing researchers apply the various concepts and techniques, as well as how business decision makers implement the findings to improve marketing practices. Topics covered will include research design, sampling techniques, questionnaire design, measurement and scaling, data collection and analysis, and report preparation. Fall semester.
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MKTG 360 - Marketing Research
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MKTG 380: Marketing Strategy
3.00 Credits
Benedictine University
A comprehensive study of major topics in strategic marketing, the components of a marketing plan, and financial analysis for marketing management. Case studies are used as the approach for utilizing marketing concepts and practices to analyze marketing problems in a wide variety of industry settings and to develop marketing strategies based on those analyses. Spring semester.
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MKTG 391: Topics
3.00 Credits
Benedictine University
Specially designed courses in various business topics to supplement the business curriculum.
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MKTG 391 - Topics
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MKTG 395: Independent Study
1.00 - 3.00 Credits
Benedictine University
Provides an opportunity for an advanced student in the major to pursue study in a field of business related interest.
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MKTG 395 - Independent Study
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MKTG 397: Internship
2.00 - 6.00 Credits
Benedictine University
Practical experiences in business related fields under the supervision of the program coordinator. Prerequisite: Consent of internship faculty coordinator.
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MKTG 397 - Internship
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MSCI 101: Introduction to Leadership
2.00 Credits
Benedictine University
This course is an introduction to fundamental components of service as an officer in the United States Army. These initial lessons form the building blocks of progressive lessons in values, fitness, leadership, and officership. This course also addresses "life skills" including fitness, communications theory and practice (written and oral), interpersonal relationships, and the ethics of Christian service. Emphasis on "hands-on" learning also includes blocks of instruction map reading, orienteering, marksmanship, and rappelling as well as weekly leadership laboratories, one weekend field trip, and physical training. Upon completion of this semester, the cadets should be prepared to receive more complex leadership instruction.
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MSCI 101 - Introduction to Leadership
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MSCI 102: Leadership and Decision Making
2.00 Credits
Benedictine University
Builds upon the fundamentals introduced in the previous semester by focusing on leadership theory and decision making. "Life skills" lessons in this semester include: problem solving, critical thinking, leadership theory, followership, group interaction, goal setting, and feedback mechanisms. Upon completion of this semester, cadets should be prepared to advance to more complex leadership instruction concerning the dynamics of organizations. Additionally, they will be increasingly required to demonstrate knowledge of leadership fundamentals and communications (written and oral). Again, "hands-on" learning also includes blocks of instruction on map reading, orienteering, marksmanship, and rappelling as well as weekly leadership laboratories, one weekend field trip, and physical training.
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MSCI 102 - Leadership and Decision Making
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MSCI 123: MilitaryScience Leadership Lab
0.00 Credits
Benedictine University
Practical application of military skills taught in MSCI basic and advanced courses. Hands on training in basic soldiers skills, squad and platoon tactics, weapons, communications, and organizational leadership.
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MSCI 123 - MilitaryScience Leadership Lab
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