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Course Criteria
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3.00 Credits
Studies strategic issues in marketing products and services across national borders. Examines cultural, legal, ethical, and economic constraints.
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3.00 Credits
A study of the meaning, measurement and historical context of economic development and the issues underlying the vast differences in development between nations of the world. Topics covered include population, agriculture, industry, trade and foreign debt. (Periodically)
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3.00 Credits
This course presents the principles of marketing research primarily from the perspective of the users of that research, with a focus on the practical and applied aspects of the subject. Emphasis will be placed on how marketing researchers apply the various concepts and techniques, as well as how business decision makers implement the findings to improve marketing practices. Topics covered will include research design, sampling techniques, questionnaire design, measurement and scaling, data collection and analysis, and report preparation. Fall semester.
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3.00 Credits
A comprehensive study of major topics in strategic marketing, the components of a marketing plan, and financial analysis for marketing management. Case studies are used as the approach for utilizing marketing concepts and practices to analyze marketing problems in a wide variety of industry settings and to develop marketing strategies based on those analyses. Spring semester.
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3.00 Credits
Specially designed courses in various business topics to supplement the business curriculum.
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1.00 - 3.00 Credits
Provides an opportunity for an advanced student in the major to pursue study in a field of business related interest.
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2.00 - 6.00 Credits
Practical experiences in business related fields under the supervision of the program coordinator. Prerequisite: Consent of internship faculty coordinator.
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2.00 Credits
This course is an introduction to fundamental components of service as an officer in the United States Army. These initial lessons form the building blocks of progressive lessons in values, fitness, leadership, and officership. This course also addresses "life skills" including fitness, communications theory and practice (written and oral), interpersonal relationships, and the ethics of Christian service. Emphasis on "hands-on" learning also includes blocks of instruction map reading, orienteering, marksmanship, and rappelling as well as weekly leadership laboratories, one weekend field trip, and physical training. Upon completion of this semester, the cadets should be prepared to receive more complex leadership instruction.
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2.00 Credits
Builds upon the fundamentals introduced in the previous semester by focusing on leadership theory and decision making. "Life skills" lessons in this semester include: problem solving, critical thinking, leadership theory, followership, group interaction, goal setting, and feedback mechanisms. Upon completion of this semester, cadets should be prepared to advance to more complex leadership instruction concerning the dynamics of organizations. Additionally, they will be increasingly required to demonstrate knowledge of leadership fundamentals and communications (written and oral). Again, "hands-on" learning also includes blocks of instruction on map reading, orienteering, marksmanship, and rappelling as well as weekly leadership laboratories, one weekend field trip, and physical training.
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0.00 Credits
Practical application of military skills taught in MSCI basic and advanced courses. Hands on training in basic soldiers skills, squad and platoon tactics, weapons, communications, and organizational leadership.
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