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MGT 391: Topics
1.00 - 3.00 Credits
Benedictine University
Specially designed courses in various business topics to supplement the business curriculum.
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MGT 391 - Topics
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MGT 395: Independent Study
1.00 - 3.00 Credits
Benedictine University
Provides an opportunity for an advanced student in the major to pursue study in a field of business related interest.
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MGT 395 - Independent Study
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MGT 397: Internship
2.00 - 6.00 Credits
Benedictine University
Practical experiences in business related fields under the supervision of the program coordinator. Prerequisite: Consent of internship faculty coordinator.
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MGT 397 - Internship
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MKTG 291: Topics
3.00 Credits
Benedictine University
Specially designed courses in various business topics to supplement the business curriculum.
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MKTG 291 - Topics
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MKTG 297: Internship
2.00 - 6.00 Credits
Benedictine University
Practical experiences in business related fields under the supervision of the program coordinator.
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MKTG 297 - Internship
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MKTG 300: Marketing
3.00 Credits
Benedictine University
An investigation of the basic principles of marketing, with an emphasis on the practical application of those principles to formulate marketing plans that will deliver value to customers and meet the goals of the organization. Fall and Spring semesters.
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MKTG 300 - Marketing
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MKTG 305: Sports Marketing
3.00 Credits
Benedictine University
This course builds upon basic marketing principles and explores lessons and situations specific to sports marketing. It provides a basic strategic framework for sports marketing and the analysis of purchasing and sales trends in the sports and entertainment industries. This course emphasizes critical thinking skills. Topics include the marketing mix, the sports marketing mix, how "property" rights in the sports industry are defined, the contingency framework for strategic sports marketing, consumer research, and career opportunities in sports marketing.
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MKTG 310: Consumer Behavior
3.00 Credits
Benedictine University
A study of consumers' needs, wants, and behavior in the marketplace as a basis for the formulation of marketing strategy. Spring semester.
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MKTG 310 - Consumer Behavior
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MKTG 330: Promotional Strategy
3.00 Credits
Benedictine University
An integrated marketing communications (IMC) approach to the study of the strategies organizations use to promote their products and services. The course goes beyond the traditional study of advertising, sales promotion, personal selling, direct marketing, and public relations to show how all four elements of the marketing mix--product, price, promotion, and distribution--must blend together to present a unified message to customers. Fall semester.
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MKTG 330 - Promotional Strategy
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MKTG 340: Marketing Management
3.00 Credits
Benedictine University
This program provides an introduction to theory and practice of marketing from the analytical perspective of the marketing manager. Issues include consumer behavior, marketing research, environmental analysis, product development and pricing, and distribution systems as they apply to the development of a comprehensive marketing program. Both strategic and operation marketing issues are covered.
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MKTG 340 - Marketing Management
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