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Course Criteria
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3.00 Credits
This course will help students develop decision making skills that can be applied in a variety of e-business settings. Lectures will be supplemented with readings about the legal, technical, and economic issues involved in successfully integrating e-commerce into a business or arts organization. Guest lecturers will join the class to share their experiences in managing the e-business aspects of their organizations. Through lectures, readings, and case studies, students will gain insight into the process of deciding how, when, and whether to add an online element to an organization and the challenges and opportunities having a Web presence creates for arts, entertainment, and media managers. 3 CREDITS
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3.00 Credits
Offers insight into arts involvement and cooperative relationships with all aspects of the Cultural Tourism industry including: hotel, carriers, convention and visitor bureaus, tour operators, travel agents, and government agencies. Students develop an understanding of the many promotional, financial, and programmatic benefits of Cultural Tourism by discussion with guest professionals and case studies. Instructional discussion enables students to develop practical approaches to specific questions. 3 CREDITS
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3.00 Credits
This class intends to provide students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and live events and present career opportunities therein. Sponsorship is the fast- est growing form of marketing promotion in the USA. Sports account for 2/3 of the sponsorship market, but the greatest growth is found in philanthropy and the arts. Far from being a compromising grant, sponsorship offers a unique opportunity, leveraging the sponsor's marketing might to spread their name beyond their doors and reach new audiences. In return, a sponsor will rightfully expect more than his logo in your program. But, as in any marriage, it can only work if the partners are well matched and if they both commit to the relationship. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
Students learn operation of venues; survey a variety of single and multipurpose facilities; and examine managing, financing, and booking policies. Course examines leases and contracts, concerts, family shows, sports franchises, trade shows, conventions and meetings, corporations, and concessions. 3 CREDITS PREREQUISITES: 28-1110 INTRODUCTION TO MANAGEMENT OR 28-1711 FUNDAMENTALS OF BUSINESS
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3.00 Credits
The difficulty to improve productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit. This course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, as well as their applications and their functions in the not-for-profit and profit sectors of the live entertainment industry, including theater, concerts, and sport events. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS OR 54-1800 INTRODUCTION TO SPORTS MARKETING
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3.00 Credits
Advanced-level students learn process of program planning, including theater, concert, and dance programming, distinguishing between producing and presenting elements. Course focuses on facilities selection, schedules and budget, booking, marketing, technical aspects of programming presentations, and evaluation techniques. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS, 28-2110 ACCOUNTING I
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3.00 Credits
Course gives an overview of the structure, professional ethics, artistic integrity, development, financing, and inner workings of touring properties. Emphasis is on profit-making theatrical touring sectors, although not-for-profit touring is discussed. Topics include touring Broadway theatrical productions, concert attractions, and other theatrical ensembles. Students learn administrative and management responsibilities touring demands: booking, logistics, staffing, and decision making. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
Course gives an overview of structure, professional ethics, artistic integrity, development, financing, and inner workings of producing theatrical properties. Although course focuses on profit-making theatrical sectors, instruction also addresses production of nontheatrical event. Students increase awareness of administrative, legal, and management responsibilities that producing demands. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
Students study managing commercial and not-for-profit performing arts organizations in the current environment. Course covers how management decisions are made based on best available information and how information is gathered and evaluated. Students establish mentor relationship with a Chicago area performing arts manager and gain practical negotiating experience. 3 CREDITS PREREQUISITES: 28-4830 PRESENTING LIVE PERFORMANCES, 28-4831 TOURING LIVE ENTERTAINMENT
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3.00 Credits
Course concentrates on development of conversational fluency in American Sign Language (ASL). Students learn to accurately recognize and produce signs in ASL with appropriate nonmanual behaviors and grammatical features. Course is a basic introduction to ASL, and students develop expressive and receptive ASL skills through discussions of topics such as exchanging personal information and talking about surroundings, residences, families, and activities. 3 CRED ITS
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