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Course Criteria
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3.00 Credits
Course provides in-depth demonstration of the skills and techniques essential to effective business leadership. Concepts and applications of goal setting, team building, negotiations, and communications are analyzed, discussed, and practiced. Students discover their basic leadership style within situational leadership theory and learn to use this knowledge efficiently. 3 CREDITS
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3.00 Credits
The course is limited to junior and senior undergraduates and acts as a companion course to Arts Entrepreneurship I. This course allows students to use various management techniques, skills, and functions. The course provides insight into the inter-relation of those factors and their possible effects of the business by covering many of the problems, situations, and opportunities that face all small business managers and entrepreneurs. The course materials are equally applicable to the arts, retailing, general business, and non-profit organizations. The course uses the case history methodology. All of the cases involve real-life situations in small business management. Each session deals with two case histories and their application to business principles. The class structure includes oral presentations, written assignments, class discussions, team projects, and informal lectures. Graduate students enrolled in this course will be required to engage this course with more rigor and clarity and will perform at the graduate level. 3 CREDITS PREREQUISITES: 28-2110 ACCOUNTING I, 28-3110 FINANCE, JUNIOR STATUS OR ABOVE OR DEPARTMENT CONSENT
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3.00 Credits
This course is the capstone of the arts entrepreneurship sequence. The other two companion courses are Arts Entrepreneurship I and Critical Analysis of Small Business. This course covers in depth the mental organization, research, and planning necessary to be a successful entrepreneur. The course centers on the development of business plans including research, organization, location, competition, production of the product or service, marketing, finance, and staffing. Emphasis on financial needs and projections is a key component of this course. Throughout the semester, the students must be prepared to present and defend the elements of their plans to the instructors and classmates. PREREQUISITES: 28-3110 and 28-3130 and junior status or above or department consent 3 CREDITS PREREQUISITES: 28-3110 FINANCE, 28-3130 ARTS ENTREPRENEURSHIP I, JUNIOR STATUS OR ABOVE OR DEPARTMENT CONSENT
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3.00 Credits
Course provides historical background of the television business, beginning with the initial launch of the industry in the 1940s. Students examine the establishment of the regulatory system, including the Federal Communications Commission (FCC), the operational structure of stations and networks, the development of cable and satellite broadcasting, and the programming policies and strategies of the present broadcasting industry. Class provides a road map to business practices and methods of operation of broadcasting up to the end of the 20th century. 3 CREDITS
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3.00 Credits
Course covers commercial aspects of film distribution and exhibition. Topics include operation of both independent and chain cinema houses, including distribution, film revenues, sales, contracts, advertising, promotion, and the potential effects of cable and pay television on future cinema. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
This course will study in an informative and entertaining way how the movie business works in today's ever-changing marketplace, concentrating equally on mainstream Hollywood films as well as smaller independent films made outside the studio system. The two businesses co-exist, compete, and sometimes cross over in their attempts for money, starts, distribution deals, movie screens, and audience approval. The course will examine recent mega-mergers in the media world, the type of movies being released, the factors that constitute whether a film is considered a success or failure, and what it takes to compete as a professional working in the very competitive movie industry. Topics will include past events that have shaped today's film business climate, the various methods of film financing, the cost of film distribution, the state of independent film, the operation of movie theaters, and the mysteries of Hollywood accounting. Throughout the course, students will get an inside glimpse into the economic, political, and power structures behind the scenes which help determine that movies get made, distributed, and seen by the public. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
Course introduces students to the World Wide Web and its uses for managers. Students learn to conduct research on the Web and examine ways in which the Web is currently used by arts, entertainment, and media organizations in fund raising, public relations, promotions, and advocacy efforts. Students will develop a Web site for an arts, entertainment, or media organization in Chicago. 3 CREDITS PREREQUISITES: 28-2115 COMPUTER USES FOR MANAGERS
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3.00 Credits
Course is designed to provide students who want to start their own business with the knowledge and skills to create an online business from inception to operation. Topics include developing an online business plan, Web site design and development, Web marketing, brand management, production, distribution, and fulfillment issues, customer and employee relations, privacy and security issues, and financing options, among others. Case studies of successful and unsuccessful online businesses will be used. 3 CREDITS PREREQUISITES: 28-2610 E-BUSINESS I, 28-3130 ARTS ENTREPRENEURSHIP I OR 28-4660 MANAGEMENT APPLICATIONS OF THE WEB
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1.00 - 6.00 Credits
This course provides students with an introduction to issues of concern to managers in the information age. Topics include understanding new media and its implications for the future of the arts and entertainment. The music business has changed to accommodate the internet and MP3, many publications have developed online interactive editions, and the Web sites of some fashion retailers let you "see" how their clothes lookon you. Class examines these developments and their implications for managers. 1-6 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS, 28-2610 E-BUSINESS I
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3.00 Credits
Graduate and upper-level undergraduate students examine media management, focusing on operational and strategic decision making processes. The course includes discussions of current issues and practices influencing media management decisions such as advertising and rating systems, original and syndicated programming, and industry consolidation and convergence. 3 CREDITS PREREQUISITES: 28-4610 THE BUSINESS OF BROADCASTING
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