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Course Criteria
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3.00 Credits
Course examines the functions and management of an Independent Recording Company in the ever changing and technology driven Music and Entertainment Industries. Topics include: planning and managing operations, budget development, accounting and managerial controls, marketing strategies, advertising, sales and pricing, and new media strategies. 3 CREDITS
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3.00 Credits
Students learn concepts involved in developing contracts and music licensing strategies in the music industry. Specific topics include: negotiations involving various new media contracts from the viewpoint of the attorney, media company, and artist and manager; strategic budgeting and negotiation of the artistic development deals; licensing of completed recorded music; the internet as a tool for repertoire; and the utilization of technology for artist development. 3 CREDITS PREREQUISITES: 28-2111 LEGAL ASPECTS ARTS AND ENTERTAINMENT, 28-2411 APPLIED MARKETING: RECORDING INDUSTRY, 28-2430 TALENT MANAGEMENT
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3.00 Credits
This course examines the operation of a recording organization (label) by soliciting and selecting an artist to be signed to the AEMMP student-run record label. Students will be responsible for artist and repertoire (A&R) function (finding potential artists and repertoire), contract negotiation, pre-production (selecting songs, creating demos), production (recording), postproduction (mixing and mastering), and manufacturing (graphic design and duplication). 3 CREDITS PREREQUISITES: PERMISSION OF MUSIC BUSINESS COORDINATOR
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3.00 Credits
This course follows 28-3470 AEMMP Record Company: Production. AEMMP Record Company provides students with experience in the operation of an actual record company. This student-run label provides students with experience in the development of marketing, promotion, and merchandising plans. The main goal of the class is to introduce AEMMP recording artists (selected in AEMMP Record Company: Production) to the music industry and to retail sale. By assuming management roles students also develop and monitor budgets. Additionally, utilizing radio, print media, the Internet, and other current trends in marketing commercial releases, students create a publicity campaign for AEMMP artists as well as promotion plans for AEMMP Catalog products. 3 CREDITS PREREQUISITES: 28-3470 AEMMP RECORD COMPANY: PRODUCTION
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3.00 Credits
This course is a capstone course in Music Business for seniors and selected juniors that examines the organization and operation of principle sectors of the music business: the recording industry, sound equipment industry, performer services (related to personal management), and music education entrepeneurship. This course encapsulates the student's academic experience in the Music Business concentrations. Students will understand the decision making process as it relates to the size and scope of the music business and its table of organization in large and small companies (commercial and non-profit), markets served, marketing strategies, artist/ performer relationships, contracts, protection, and entrepreneurial opportunities. PREREQUISITES: Permision of Music Busines Coordinator 3 CREDITS
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3.00 Credits
This advanced course is intended to provide students with the opportunity to apply skills learned in other courses to create an online presence for a traditional "brick and mortar" retail business.Working with an instructor/adviser, individual students or groups of students work in partnership with a selected retail business to develop an e-commerce strategy and create a virtual store. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS, 28-2610 E-BUSINESS I, 28-2940 RETAIL MANAGEMENT
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3.00 Credits
This class aims at introducing future instrumentalists, singers, composers, and music directors to the fundamentals of music management, giving them an overview of the skills and resources needed in order to successfully manage a music career. Many musicians craft successful careers through engaging in a portfolio of activities in varying modalities of the music economy. This class will provide students with an understanding of the matrix of activities, promotional vehicles and revenue streams in the music industry, as well as fundamentals of career development and business acumen. This course will be a required course for all music students enrolled in the CUP program. 3 CREDITS
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3.00 Credits
This class aims at introducing future artistic directors, producing directors, stage managers, and actors to the fundamentals of theater management and giving them an overview of the skills needed in order to successfully run a theater. Many young theater artists first get their work seen by the public by producing their own shows, which often grows into starting their own theaters. 3 CREDITS PREREQUISITES: 31-2700 DIRECTING I
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3.00 Credits
The worlds of sports and fashion are strongly connected and continuously influence each other. This class will explore the relationship beteen sports and fashion by showcasing how each of their unique roles shape the retail environment, including how they interact through special events, visual merchandizing, celebrity endiorsements, professional careers, and more. By understanding the powerful dynamics in which sports and fashion combine, students will be able to gain a broader knowledge of the sporting goods and apparel industry as well as the fashion retail industry at large. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS
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3.00 Credits
This course is an in-depth presentation of the legal aspects of professional sports for franchises, agents, and media contracts. It analyzes a number of legal issues connected to the organization of sporting events, the participation in sporting events, and the communication of such events to the public. Topics include torts and criminal law in sports, Title IX, antitrust (collusion, single entity, franchise relocation), player contracts, collective bargaining agreements, drug testing, dispute resolution, athlete representation, licensing and sponsorships, broadcast rights, and facilities contracts. 3 CREDITS PREREQUISITES: 28-2111 LEGAL ASPECTS ARTS AND ENTERTAINMENT
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