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Course Criteria
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3.00 Credits
Students work with marketing information as the basis for campaign visuals. Course explores the comprehensive responsibilities of the art director, from concept to solution particularly as advertising represents the marketing voice for clients. 3 CREDITS PREREQUISITES: 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION
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3.00 Credits
Course continues study begun in Creative Strategies in Advertising Design I. 3 CREDITS PREREQUISITES: 22-3540 CREATIVE STRATEGIES IN ADVERTISING DESIGN I
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3.00 Credits
Students apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print and television. 3 CREDITS PREREQUISITES: 22-3540 CREATIVE STRATEGIES IN ADVERTISING DESIGN I
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3.00 Credits
Students learn to function effectively in real world design management situations. Students receive practical insights into the business of design management situations and the business of design - for example, how to start a business, how to bill, how to prepare contracts/proposals, network and solicit clients, deal with printers/photographers, and gain insight into copyright law. Course is a must for future advertising art directors, graphic designers, and illustrators. 3 CREDITS
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1.00 Credits
Visiting art directors, copywriters, and account executives examine a current trend in advertising strategies related to advertising design. Visiting instructors are working professionals in Chicago's top advertising agencies. 1 CREDIT
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3.00 Credits
Course presents an advanced study of construction and design devoted to tailored clothing. Course covers detailing, layering, and sculpturing of tailored garments. Students demonstrate tailoring techniques in theory and practice by working on various problem-solving assignments. Historic influences on design, technology, and development of tailored clothing are noted. 3 CREDITS PREREQUISITES: 22-2600 GARMENT CONSTRUCTION II
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3.00 Credits
Students create patterns for specific design problems integrating the knowledge of flat pattern methods. Course work requires research of historic patterns, pattern development, and modern industrial methods. Students must demonstrate refinement and efficiency of patternmaking skills, methods, organization, and application with both in-class and outside activities and projects. 3 CREDITS PREREQUISITES: 22-2601 PATTERNMAKING: FLAT PATTERN
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3.00 Credits
Students create patterns for specific design problems integrating knowledge of draping methods. Students demonstrate refinement and efficiency of patternmaking skills, methods, organization, and application with both in-class and outside activities and projects. 3 CREDITS PREREQUISITES: 22-1600 GARMENT CONSTRUCTION, 22-1610 FUNDAMENTALS OF FASHION, 22-2601 PATTERNMAKING: FLAT PATTERNS, 22-2602 PATTERNMAKING: DRAPING
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3.00 Credits
Course includes advanced application of fashion illustration in forms of communication such as advertising, marketing, and designing of clothing. Students demonstrate further development of individual interpretation and stylization of fashion illustration in various problem-solving assignments. Refinement of drawing and conceptual skills is stressed. 3 CREDITS PREREQUISITES: 22-2603 FASHION ILLUSTRATION I
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1.00 Credits
This course brings together Fashion Design, Fashion Management, and Photography students who work on realworld situations that bring original fashion designs to the marketplace. Emphasis is on promotion and media strategies in a variety of business environments. The goal of the course is to foster an atmosphere of collaborative learning. Crosslisted with 28-3960 Fashion Styling (Arts, Entertainment, and Media Management) and 23-3410 Fashion Photography II (Photography). 1 CREDIT
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