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Course Criteria
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3.00 Credits
Students begin to master digital painting, drawing, and image processing techniques to extend and augment their skills and techniques with traditional media and methods. Students work with the latest painting and drawing software that digitally mimics traditional tools such as watercolor, oil paint, airbrush, and charcoal. Students also explore methods such as brush effects, compositing, masking, and collage as a resource for initiating, developing, and refining illustration concepts. 3 CREDITS PREREQUISITES: 22-1210 DRAWING I, 22-1220 FUNDAMENTALS OF 2-D DESIGN, 22-1310 BEGINNING TYPOGRAPHY, 22-1320 DESIGN LAB
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3.00 Credits
Students learn to develop images sequentially for creative application in print, television, film, animation, and Web site design. Students conceive or interpret a concept, then develop that concept into a final time-based presentation through research, thumbnail sketches, and renderings. Students continue to refine and develop their illustration skills while beginning to understand and master sequential presentation methods using the latest computer-based imaging sequencing software. 3 CREDITS PREREQUISITES: 22-1101 HISTORY OF ART I: STONE AGE TO GOTHIC, 22-1210 DRAWING I, 22-1310 BEGINNING TYPOGRAPHY, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION
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3.00 Credits
Course teaches the conceptual process of creating a visual language used in an advertising environment to achieve marketing strategies and advertising goals. Students are encouraged to select a variety of media such as illustration, photography, or animation to achieve a solution. Students apply previously learned skills and techniques to solve visual problems in a professional environment. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1210 DRAWING I, 22-1220 FUNDAMENTALS OF 2-D DESIGN, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-1310 BEGINNING TYPOGRAPHY, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2216 STRUCTURAL ANATOMY, 22-2400 ILLUSTRATION INTRODUCTION: LECTURE, 22-2420 APPLIED DRAWING, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3348 TYPE AS IMAGE, 22-3430 FIGURE ILLUSTRATION, 22-3460 DIGITAL ILLUSTRATION I, 22-3465 SEQUENTIAL IMAGING
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3.00 Credits
Course combines analysis and personal expression to convey ideas from social and political commentary into a visual representation. Content includes traditional and non-traditional methods and materials. Students apply previously learned skills and techniques to solve visual problems in a professional environment. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1210 DRAWING I, 22-1220 FUNDAMENTALS OF 2-D DESIGN, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-1310 BEGINNING TYPOGRAPHY, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2216 STRUCTURAL ANATOMY, 22-2400 ILLUSTRATION INTRODUCTION: LECTURE, 22-2420 APPLIED DRAWING, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3348 TYPE AS IMAGE, 22-3430 FIGURE ILLUSTRATION, 22-3460 DIGITAL ILLUSTRATION I, 22-3465 SEQUENTIAL IMAGING
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3.00 Credits
Illustration for Film and Animation applies the advanced principles of illustration to create conceptual art as a visual guide for the production of live-action films or animation. Students learn to analyze and research various genres of film and animation from a historical perspective and to use that knowledge to develop character and concept illustrations inspired by a motion picture script. 3 CREDITS PREREQUISITES: 22-2400 ILLUSTRATION INTRODUCTION: LECTURE, 22-2415 ILLUSTRATION INTRODUCTION: STUDIO, 22-3348 TYPE AS IMAGE, 22-3430 FIGURE ILLUSTRATION, 22-3460 DIGITAL ILLUSTRATION I, 22-3465 SEQUENTIAL IMAGING
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1.00 Credits
Each semester a visiting illustrator works with students to solve a particular illustration problem. Students learn specific technical and creative problem-solving methods from a leading illustrator in Chicago. 1 CREDIT PREREQUISITES: 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2214 FIGURE DRAWING I, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3432 CHILDREN'S BOOK ILLUSTRATION
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4.00 Credits
This course is designed to simulate the real-world assignment pairing of art directors and photographers common within the advertising industry. Creative teams will be established consisting of one art director and one studio photography student. Class is team taught by Art & Design and Photography professors. 4 CREDITS
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4.00 Credits
Writers and designers team up to work on advertising projects in a collaborative setting. Students develop concepts together, then write and design advertisements and promotional materials for highly targeted audiences. Class is team taught by Art & Design and Marketing professors. 4 CREDITS PREREQUISITES: 22-3540 CREATIVE STRATEGIES IN ADVERTISING DESIGN I
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3.00 Credits
Course provides students with a better understanding of photographic images and their application to design. Students shoot their own photographs for their layouts thus developing a visual language, enhancing photo selection, and improving editing skills. Students learn to visualize not only the look of the design, but also the structure and form of the photographs they shoot. Basic format is 35mm or digital location photography, table-top, and lighting work. Alternative ways to generate photographic images are reviewed. 3 CREDITS PREREQUISITES: 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3340 INTERMEDIATE TYPOGRAPHY, 23-1101 DARKROOM WORKSHOP I
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3.00 Credits
Students study the strategy used in developing an idea and execution for television advertising. Emphasis is placed on storyboard layout, presentation, and visual storytelling. 3 CREDITS PREREQUISITES: 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION
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