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Course Criteria
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3.00 Credits
Course introduces basics and principles of broadcast. Students analyze local and national sales techniques, rate cards, and ratings in preparation for work in radio sales. 3 CREDIT S PREREQUISITES: 41-1100 INTRODUCTION TO RADIO, 52-1151 WRITING AND RHETORIC I OR CMPS
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3.00 Credits
Course explores establishing a station's identity and growth through market positioning, advertising, non-profit involvement, utilizing current technology, incorporating sales promotions, press and public relations, and understanding demographic and psychographic profiles. 3 CREDIT S PREREQUISITES: 41-1100 INTRODUCTION TO RADIO, 52-1151 WRITING AND RHETORIC I OR CMPS
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3.00 Credits
Course covers day-to-day radio programming issues for all radio formats including music, talk, news, and sports. Discussions focus on station imaging, management techniques, music and audience research, diversity issues, and use of computers for program scheduling. 3 CREDIT S PREREQUISITES: 41-1100 INTRODUCTION TO RADIO, 41-3107 RADIO MARKETING AND PROMOTION, 52-1151 WRITING AND RHETORIC I OR CMPS
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1.00 Credits
A complete look at utilizing the music scheduling software Selector, as well as Linker, to schedule the on-air elements of a radio station. 1 CREDIT PREREQUISITES: 41-3114 RADIO PROGRAMMING
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3.00 Credits
Course focuses on current media management issues facing the radio manager in the daily operations of the programming, sales, promotion, news, and engineering departments. Curriculum analyzes management theories and approaches in addition to covering topics such as the Telecommunications Act, labor and discrimination law, crisis management, Federal Communication Commission (FCC) rules, and contract and employment law. Through case studies and role playing exercises, students learn how to legally interview prospective employees, conduct performance evaluations, and terminate employees. 3 CREDIT S PREREQUISITES: 41-3114 RADIO PROGRAMMING, 52-112
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3.00 Credits
Course deals with elements that are important for a successful job search in radio broadcasting. Topics include internet employment search, writing informative business letters, preparing resumes and developing interpersonal communication skills. Students produce and record a professional quality audition tape suitable for submission to prospective employers or talent agents. 3 CREDIT S
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8.00 Credits
Intended for the advanced student, course requires a minimum of eight hours per week. Student news anchors are responsible for the gathering and dissemination of news/sports. Participants are responsible for four newscasts in morning and afternoon drive over the Columbia College radio station WCRX. Students participate in tape gathering process and perform radio interviews for actualities in a working newsroom environment. 1-6 CREDIT S
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4.00 Credits
Entry-level college radio staff position requires a minimum of four hours per week. Students function behind the scenes assisting on-air staff in the production of news and sports programming for WCRX. 1-6 CREDIT S
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3.00 Credits
In this advanced radio workshop, students learn to produce sound-rich features or documentaries suitable for broadcast on commercial or non-commercial radio outlets. Students will learn to research, interview, write, edit, and use appropriate technical production techniques. Subject matter may include news/public affairs and sports/cultural topics. The class will also study exemplary radio features and documentaries as role models. 3 CREDIT S PREREQUISITES: 41-1107 VOICE AND ARTICULATION, 41-1114 RADIO STUDIO OPERATIONS, 41-2407 RADIO PRODUCTION II: INTERMEDIATE, 52-1152 WRITING AND RHETORIC II
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3.00 Credits
This course will serve as an advanced marketing class for those who are going into radio with an eye toward management. It requires advanced media research, media buying knowledge, and writing and defending a complete marketing plan including an appropriate budget. 3 CREDIT S PREREQUISITES: 41-3107 RADIO MARKETING AND PROMOTION
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