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Course Criteria
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3.00 Credits
Course examines editorial operations, production procedures, and the role of the art director to familiarize students with theoretical and practical concerns of magazine and trade publication design and internet publishing. Course emphasizes the identity of current publications as a result of design format and grid structure. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3340 INTERMEDIATE TYPOGRAPHY, 22-3530 PHOTO COMMUNICATIONS, 23-1100 FOUNDATIONS OF TYPOGRAPHY I, 23-1101 DARKROOM WORKSHOP I, 36-2601 AUTHORING INTERACTIVE MEDIA
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3.00 Credits
Course begins with a brief history of bookmaking, publication presses, and critique of book classifications. Students focus on the relationship of content to layout and book cover design by examining the unifying elements of type, photos, illustrations, and other graphic devices. Students produce a small book. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-3340 INTERMEDIATE TYPOGRAPHY, 22-3378 DESIGN LAB II
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3.00 Credits
This course examines visual forms as signifiers of meaning and their use in graphic design-related visual communication. Cultural, psychological, social, and historical interpretations of forms are analyzed through design projects, readings, discussion, and research. 3 CREDITS PREREQUISITES: 22-1210 DRAWING I, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN
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3.00 Credits
Course provides students with an understanding of methodologies and strategies used for building and maintaining brands and their identity within a contemporary corporate environment. Visual systems are explored to develop culturally relevant messages and images, thus building sustainable brand recognition. Projects focus on how organizations use visual communications to express their core values and impact consumer perceptions of their brand. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-3340 INTERMEDIATE TYPOGRAPHY, 22-3350 SIGN, SYMBOL, IMAGE
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3.00 Credits
Course explores materials, surface graphics, marketing, and production problems as the refinement and integration of many design principles. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1210 DRAWING I, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-2420 APPLIED DRAWING, 22-3340 INTERMEDIATE TYPOGRAPHY
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3.00 Credits
This packaging course deals with the 3-D development of packaging using flat planer material to establish the form through folding, creasing, and die-cutting. The course focuses on the development of interesting solutions, including graphic identity and layout, to a variety of package needs-- retail, consumer product, point-of-purchase, and promotional. Students will develop all aspects including a fully functioning prototype for a variety of different client contexts. Course will look into the mass production issues as well as specialty types of packaging. 3 CREDITS
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3.00 Credits
Course studies 20th century design philosophies and their influence on typography and typographic design. Projects allow students to experiment with type from a variety of approaches and examine its possibilities as expressive form in relation to syntax and visual communication. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE OT MODERN, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2330 INTRODUCTION TO GRAPHIC DESIGN, 22-3340 INTERMEDIATE TYPOGRAPHY
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3.00 Credits
Course explores graphics and advertising promotional material, signage systems, and exhibition graphics. Projects focus on contemporary digital methods and mediums, which include site and informational signage, exhibit display and graphics, vehicle and fleet wraps, architectural wraps, banners, point of purchase displays, and countertop systems. Additional topics include demographically focused mobile advertising, brand visibility solutions, sweepstakes and context graphics, and site-specific graphic informational systems. 3 CREDITS PREREQUISITES: 22-2330 INTRODUCTION TO GRAPHIC DESIGN
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3.00 Credits
Course, intended for Art and Design as well as Photography majors, covers Web site design topics. Studies include hypertext, graphic style information, graphic file formats, digital imaging, and basic computer-user interface issues. Course assignments include design and execution of HTML documents and graphics and completion of a written thesis. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN 22-2330 INTRODUCTION TO GRAPHIC DESIGN
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3.00 Credits
Course covers advanced topics in Web site design and is intended for Art and Design and Photography majors. Studies cover human-computer interface design, multimedia use in internet and intranet publications, and network systems design and functions. Course assignments include design and execution of HTML documents, graphics, and other media objects in addition to completion of a written thesis. 3 CREDITS PREREQUISITES: 22-3375 WEBSITE DESIGN I
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