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marketing communication 54-3703: Grassroots Political Communication
3.00 Credits
Columbia College-Chicago
For candidates and for causes, engaging grassroots constituencies is a critical piece of the puzzle. We'll explore progressive public relations and how grassroots political activism calls for different types of communication. We will look at organizing strategies and the role of channels of communications. This class will be interesting for political junkies and casual observers alike. 3 CREDIT S
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marketing communication 54-3704: Internal Marketing
3.00 Credits
Columbia College-Chicago
Course focuses on the use of IMC to better motivate, educate, and train employees in establishing/maintaining brand value. Course addresses how employees link to the brand and how to communicate organization's brand value internally and externally, etc. Topics addressed include how to develop internal campaigns, how to identify core issues, and what tools and techniques to use in relaying the message. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-1701 PUBLIC RELATIONS WRITING I, 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2708 SOCIAL CHANGE COMMUNICATIONS
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marketing communication 54-3704 - Internal Marketing
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marketing communication 54-3705: Debate and Individual Events
3.00 Credits
Columbia College-Chicago
This course is an introduction to problems and principles involved in arguing and debating. Students develop the analytical tools for argumentation while examining the techniques and applications of debate. Individual events are interpreted and analyzed with the intention of conveying an author's meaning to an audience in a competitive environment. 3 CREDIT S PREREQUISITES: 54-52-111
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marketing communication 54-3705 - Debate and Individual Events
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marketing communication 54-3706: Communicating with an Angry Public
3.00 Credits
Columbia College-Chicago
This course brings together the foundational learnings of Crisis Communications (54-2701) and 54-2708 Social Change Communication. Students will learn strategies and tactics to address angry groups when there are fundamental disagreements about what's right and what's morally acceptable. Itaddresses situations where an organization has a proactive position, and legitimate reasons to go ahead despite strong public opposition, particularly in instances where social justice may have been denied specific groups. This course is different from Crisis Communication which arises as a result of a mistake or an accident. It marries concepts of Social Change to higher-level communication strategies based on a mutual gains approach to conflict resolution. 3 CREDIT S PREREQUISITES: 54-2701 PUBLIC RELATIONS CASES & CRISIS COMMUNICATION AND 54-2708 SOCIAL CHANGE COMMUNICATION
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marketing communication 54-3707: Global Public Relations
3.00 Credits
Columbia College-Chicago
This course will explore the impact that corporate PR efforts have on international communities. Students will learn how to compile a range of resources that will enable them to drive Ma r k e t i n g Commu n i c a t i o n positive PR initiatives around corporations supporting political, environmental and human aid campaigns in developing or non-democratic countries. This course will examine corporate government/PR efforts around current initiatives, including, but not limited to: Olympic committee's selection of controversial host cities, the One Campaign, AIDs treatment in Africa and crisis situations, like oil spills in international waters. 3 CREDIT S
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marketing communication 54-3707 - Global Public Relations
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marketing communication 54-3708: Topics in Public Relations
1.00 Credits
Columbia College-Chicago
Topics courses offer the opportunity to explore specialized areas of PR, examine current trends in the practice, and gain knowledge of emerging principles. Courses may include reputation management, stakeholder & media relations, etc. 1 CREDIT
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marketing communication 54-3708 - Topics in Public Relations
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marketing communication 54-3710: Survey Enter tainment Business
4.00 Credits
Columbia College-Chicago
This course meets in Los Angeles. It introduces students to the trade communication vehicles central to the marketing and public relations activities associated with the film and entertainment industries. It provides an introduction to trade media as a form of research and discusses select themes reflecting areas of student interest for workshop projects. Student may elect to focus on individual film productions or trends in entertainment publicity. 4 CREDIT S
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marketing communication 54-3711: Enter tainment Marketing Communication
4.00 Credits
Columbia College-Chicago
This course meets in Los Angeles. It covers all forms of entertainment marketing and publicity, including how to prepare a marketing and publicity campaign for industry events and products. It offers an overview of employment opportunities in entertainment marketing communication and provides regular interaction with industry leaders through guest lectures and field trips. 4 CREDIT S
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marketing communication 54-3711 - Enter tainment Marketing Communication
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marketing communication 54-3712: Enter tainment Marketing Communication Workshop
4.00 Credits
Columbia College-Chicago
This course meets in Los Angeles. It challenges students to conduct appropriate research, planning, development, and creation of a marketing/publicity campaign for a select "product"in the film/entertainment field. 4 CREDIT S
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marketing communication 54-3712 - Enter tainment Marketing Communication Workshop
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marketing communication 54-3800: Directed Study in Spor ts Marketing
3.00 Credits
Columbia College-Chicago
Directed Studies are learning activities involving student independence within the context of regular guidance and direction from a faculty advisor. Directed Studies are appropriate for students who wish to explore a subject beyond what is possible in regular courses or for students who wish to engage in a subject or activity not otherwise offered that semester by the College. They involve close collaboration with a faculty advisor who will assist in development and design of the project, oversee its progress, evaluate the final results, and submit a grade. 3 CREDIT S
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