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Course Criteria
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4.00 Credits
Offered jointly by the Art & Design Department and the Marketing Communication Department, this course teaches students to work in copywriter/art director teams to develop advertising campaigns. Reflecting standard advertising agency practice, this course sensitizes students to the interdisciplinary nature of the creative process. 4 CREDIT S
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3.00 Credits
Course teaches students how to develop a professionally viable advertising campaign portfolio. Course culminates in the students' presentations of their portfolios before a review panel made up of advertising agency executives and professional recruiters. The final portfolio will have original, integrated campaigns, one-shot ideas, and non-traditional elements. 3 CREDIT S PREREQUISITES: 54-1604 INTERACTIVE ADVERTISING, 54-1605 ADVERTISING COPYWRITING I OR 54-2975 CONCEPTING AND BRAINSTORMING
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6.00 Credits
This capstone course offers the ultimate hands-on approach to utilizing principles learned in all concentrations across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other professionals in the communications industry. 6 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH
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6.00 Credits
This capstone course offers the ultimate hands-on approach to utilizing principles learned in all concentrations across the Marketing Communication curriculum. As part of the American Advertising Federation, students develop a strategic integrated campaign for a corporate client that includes advertising, marketing, and public relations. The two-semester course culminates at the National Student Advertising Competition, where students pitch the campaign before a review panel composed of advertising agency executives and other professionals in the communications industry. 6 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH
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1.00 Credits
We live in a visual world, and sound marketing communication is based as much on visuals as it is on words. Students will learn how to think visually and express visual concepts. Drawing ability is not necessary. 1 CREDIT
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3.00 Credits
This course explores the study and use of semiotics (or symbolic meaning) in the development of advertising and other creative works that contribute to the content of popular culture. Interdisciplinary in scope, the course explores how advertising uses symbolic language from diverse disciplines such as literature, cinema, television, performing arts, architecture, fashion, and other fields that shape the overall popular culture. Writing intensive. 3 CREDIT S
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1.00 Credits
Special Topics courses give students the opportunity to explore timely issues that are integral to their liberal arts education overall and conducive to their specific career path. 1 CREDIT
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3.00 Credits
This course teaches students to appreciate, analyze, and utilize the pop culture phenomenon of "buzz" (word of mouth)as a dynamic in advertising. Although originally intended for students in the Marketing Communication disciplines, this course's focus on innovation diffusion theory within the context of human interaction in society at large renders it highly appropriate for students in other disciplines. 3 CREDIT S
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3.00 Credits
Oral Communications (SP) course emphasizes verbal skills, from selling ideas to developing an effective public presence before various audiences. Students learn techniques used by public relations professionals to guide others in presenting themselves on radio and television. This is an advanced-level course but without prerequisites. It is highly recommended for students in other majors and concentrations. Qualifies for Gen Ed (SP) credit. 3 CREDIT S
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3.00 Credits
Students learn to create PR plans that address hypothetical and actual scenarios. Each student is guided through the development of an individual portfolio suitable for presenting to prospective employers, which may incorporate coursework from previous courses, such as Public Relations Writing. In this workshop course, students also may visit PR agencies, meet the agency decision-makers, and discover firsthand how agencies function. 3 CREDIT S PREREQUISITES: 54-1600 INTRODUCTION TO ADVERTISING, 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-1701 PUBLIC RELATIONS WRITING I, 54-2708 SOCIAL CHANGE COMMUNICATIONS
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