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Course Criteria
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3.00 Credits
Course serves as a comprehensive study of product development and its components. Material covers new product research, analysis of the consumer market, and distribution channel selection. Students learn how these techniques are applied when marketing tangible and intangible products. 3 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH
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3.00 Credits
Course focuses on the role of two key marketing positions on the client and agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment. 3 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH
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3.00 Credits
Course introduces students to the steps involved in the job search process. Various skills, techniques, and resources for improving job-hunting effectiveness are reviewed. Students develop resumes and cover letters, interview effectively, assess skills and career objectives, and manage the search process. Several guest speakers discuss job-hunting in their particular marketing/advertising areas. Course is required for all Marketing Communication majors who have achieved 60 hours credit. 3 CREDIT S
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3.00 Credits
We live in a visual world, and sound marketing communication is based as much on visuals as it is on words. Students will learn how to think visually and express visual concepts. Drawing ability is not necessary. 3 CREDIT S
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1.00 Credits
This course exposes students to issues of current significance that are new and timely. It positions students at the leading edge of ideas that drive markets. 1 CREDIT PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-1700 INTRODUCTION TO PUBLIC RELATIONS COREQUISITES: 54-2500 MARKET RESSEARCH, 54-2900 INTRODUCTION TO MEDIA
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3.00 Credits
This course surveys the significance of the U.S. Hispanic market, its many components, and the methods for marketing to it. Students explore Latino demographics and psychographics; spending power; growth projections; the new Latinization versus outdated stereotypes; and specific media, research, advertising, and public relations practices as they apply to the Hispanic market, culminating in the development of a complete marketing campaign. The course is for Latino and non-Latino students interested in capitalizing on the fastest growing market segment. 3 CREDIT S
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3.00 Credits
Global Marketing investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2900 INTRODUCTION TO MEDIA
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3.00 Credits
Hands-on study of the tools marketers use to communicate internally and externally: conference reports, business letters, memos, voice mail greetings and messages, on-hold messages, newsletters, presentations, PowerPoint, and meetings. Students will replicate actual business situations by turning ideas and concepts into actionable projects. 3 CREDIT S PREREQUISITES: 54-1500 INTERGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1700 INTRODUCTION TO PUBLIC RELATIONS
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3.00 Credits
Course teaches students how to develop advertising campaigns that are informed with relevance to contemporary trends in culture. Exercises challenge students to discern trends in popular thought and expression, then develop advertisements that speak to those trends. A variety of materials from diverse sources are used to help students understand and use semiotic methods in the creation of advertisements. 3 CREDIT S
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3.00 Credits
Course challenges students to develop advertising campaigns targeted to consumers in individual foreign countries, in sets of foreign countries, and globally. Course is taught within the framework of marketing theory and integrates principles of social anthropology to provide students with a working definition of culture. Students learn to assess cultural differences to which advertising executives must be sensitive. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COIMMUNICATION
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