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Course Criteria
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3.00 Credits
To fully realize the strength of sports as a marketing tool, this course will stress the language, attitude, and most popular vehicles used in advertising and promoting sports and sports partnerships. 3 CREDIT S PREREQUISITES: 54-1800 INTRODUCTION TO SPORTS MARKETING
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3.00 Credits
This Marketing Communication Department core requirement introduces the theory and utilization of media for the dissemination of strategic communication messages. Students examine aspects of the process of buying time and/or space in various media vehicles, including newspapers, consumer and business-to-business publications, radio, television, outof- home, internet, and newly emerging vehicles. Course also focuses on marketing and media plans, budgeting, defining target audiences, time and creative limitations, and the use of research, such as Arbitron and Nielsen. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION
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3.00 Credits
This Advertising Concentration/Media Focus elective covers techniques employed in negotiating and purchasing broadcast and print media. The process of buying broadcast time is covered, from making the initial request for "availabilities"to negotiating rates to purchasing unwired networks, network and spot television, cable and syndicated television, and radio. The process of buying space in print media similarly entails an initial request for "space," rate negotiation, and the purchasedecision. Both processes include comparative research and quantitative/qualitative evaluations. 3 CREDIT S PREREQUISITES: 54-2900 INTRODUCTION TO MEDIA
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3.00 Credits
The media--television, film, and print--has a pervasive influence upon how we view the world. This course enables us to analyze subtle and subliminal messages about culture, race, ethnicity, gender, religion, class, and ability as presented to us through the media. Through open discussions of differences, research, and stimulating readings, we will learn who we are and why we view things the way we do. Expected outcomes include new insights into media influence and our responsibility as media makers, a research project, and self-examination of personal cultural and racial identity. Students must have completed 32 credit hours before registering for this class. 3 CREDIT S OTHER REQUISITES: 32 COMPLETED CREDIT HOURS
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3.00 Credits
Internships provide advanced students with an opportunity to gain work experience in an area of interest while receiving academic credit toward their degree. 1-6 CREDIT S
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3.00 Credits
Internships provide students with opportunities to gain valuable work experience in an area of interest while receiving academic credit. Graduating seniors find internships invaluable in aiding their job search. 1-6 CREDIT S
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1.00 - 3.00 Credits
An independent project is designed by the student, with the approval of a supervising faculty member, to study an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project. 1-3 CREDIT S
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3.00 Credits
An independent project is designed by the student, with the approval of the department chair, to study an area that is not at present available in the curriculum. Prior to registration, the student must submit a written proposal that outlines the project. A faculty supervisor will be assigned to oversee the project. Permission of the department chairperson AND a written prosposal are prerequisites. PREREQUISITES: PERMISSION OF DEPARTMENT CHAIRPERSON AND WRITTEN PROPOSAL
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3.00 Credits
Advanced marketing course focusing on case study review and discussion. Students apply basic marketing principles to reallife, problem solving situations. 3 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH
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3.00 Credits
Comprehensive course teaches students to prepare a marketing plan for a specific product or service. Student learning builds on the foundations learned in the core marketing courses to formulate a strategic marketing plan. The course will provide a systematic approach that facilitates organization of data, development of strategy, alignment of all plan elements, and measurement of marketing ROI . Upon completion, students will be able to develop a comprehensive, real world marketing plan. 3 CREDIT S PREREQUISITES: 52-1151 WRITING AND RHETORIC I, 52-1152 WRITING AND RHETORIC II, 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2900 INTRODUCTION TO MEDIA
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