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Course Criteria
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3.00 Credits
Course prepares students to become skilled communicators in the promotion of non-profit activities, ranging from performing and visual arts to social service organizations. Course discusses the various social groups, the messages tailored to these groups, and overall promotion for a wide variety of objectives, including legislative support, contributions, audiences, and organization building. Through a series of class projects, students gain an appreciation of the importance of public relations in the social contributions of non-profits. 3 CREDIT S PREREQUISITES: 54-1700 INTRODUCTION TO PUBLIC RELATIONS
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3.00 Credits
Course focuses on the techniques of press and public relations developed for political and governmental purposes, which are increasingly being employed in other PR disciplines. Using documentary videos to provide a historical context and a current analysis of contemporary media, the course combines theory and practice to enable each student to complete a political campaign plan for a candidate or cause. 3 CREDIT S
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3.00 Credits
This seminar-style advanced PR course enables students to enhance their skill set beyond traditional public relations for organizations, products, and services and develop strategic communications skills and tactics for responding to public policy issues. Students analyze, discuss, and develop case studies on how public relations techniques are applied to issues advocacy, with a particular focus on local and regional issues. 3 CREDIT S PREREQUISITES: 54-1700 INTRODUCTION TO PUBLIC RELATIONS
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3.00 Credits
This course focuses on emerging communication strategies and techniques to promote social causes and issues. We will look at the inextricable link between public opinion and communication. Through analyses of social causes and issues, students will explore how these practices are creating an impact in areas like social welfare, health, energy, gender, and multiculturalism. 3 CREDIT S
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3.00 Credits
Public opinion is a potent force in shaping public policy. Knowing how to use PR strategies, tactics, and tools to reach key public and private decision makers and opinion leaders is critical to success. This class examines and evaluates TV and electronic news, print publications, Web sites, and blogs to develop communication plans, strategies, and tactics to move an issue from a loosely defined argument through clear, actionable steps to a coherent policy outcome. 3 CREDIT S
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3.00 Credits
Publicity is a form of communication, and in today's world, communication happens online. Course explains step-by-step process of waging a successful publicity campaign merging online and offline tools and techniques. Students will be introduced to basic media relations strategies and online promotion. This course explores how to use the internet to promote an organization, group, and/or individual and get a website up and running. Students understand strategies for information push and develop guidelines for the kind of information the public should see. 3 CREDIT S
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3.00 Credits
The course covers various forms of public relations and marketing to be implemented in a professional career in sports marketing and communications. Students prepare illustrative examples of marketing and promotional programs in the areas of professional and amateur athletics. The course focuses on the preparation and distribution of communications materials pertaining to sports events, individuals, and contests. 3 CREDIT S PREREQUISITES: 54-1800 INTRODUCTION TO SPORTS MARKETING
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3.00 Credits
Students will learn about the legal issues inherent in all aspects of marketing communication: advertising, public relations, and marketing. Students will learn why it is critical to understand the laws governing marketing communicatin to avoid costly legal mistakes. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION
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3.00 Credits
This class intends to provide students with an understanding of the fundamental sponsorship principles and other advanced marketing techniques applied to sports and live events and to present career opportunities therein. Far from being a compromising grant, sponsorship offers a unique opportunity, leveraging the sponsor's marketing might to spread your name beyond your doors and reach new audiences. In return, a sponsor will rightfully expect more than his or her logo in your program. But as in any marriage, it can only work if the partners are well matched and if they both commit to the relationship. PRE-REQUISITES: Intergrated Sports Marketing (54-1500) and Introduction to Sports Marketing (54-1800). 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING CIMMUNICATION, 54-1800 INTRODUCTION TO SPORTS MARKETING
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