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Course Criteria
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3.00 Credits
Advanced work in portable video communication systems and electronic editing. Exploration of various media applications and individual style of exposition. Video communication and societal effects. This course may not be taken concurrently with COM 414. Prerequisite: COM 101, 203, 204, and 335.
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3.00 Credits
Comparative analysis of interaction among advertising, cultures, and economic, legal, and political systems. Designing and developing appropriate advertising strategies for diverse cultural markets. Prerequisites: COM 101, 220; MTG 315; or consent of instructor.
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3.00 Credits
Public relations theory and practice in conjunction with cultural, geographic, and historic components of international practice of the profession. International media-public relations exchange and international public relations. Prerequisites: COM 101, 201, 219; ENG 101.
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3.00 Credits
Fundamental principles and practices of digital, non-linear video editing and related postproduction processes and procedures. Prerequisite: COM 101, 203, 204, and 335.
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3.00 Credits
Students will explore current issues in advertising with special emphasis on present advertising industry development, advertising laws, advertising literature, special interest research, ethical issues, and problem-solving techniques. Prerequisites: senior standing.
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3.00 Credits
Acquisition, distribution, and evaluation of radio and television program content across various electronic media platforms. Application of programming and promotion strategies to specific situations. Prerequisites: COM 101, 203; senior standing; or consent of instructor.
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3.00 Credits
Advanced advertising copywriting for various advertising media. Prerequisites: COM 101, 112, (or MM 113), 202, 220, 320, 325; ENG 101; senior standing.
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3.00 Credits
The capstone course in the PR sequence. Theory and strategy are stressed through studies of classic PR case programs and development of PR campaigns for actual businesses and organizations. A final campaign requires research, writing, production, application and analysis skills. Prerequisites: COM 101, 201, 215, 219, 300, and 327; ENG 101; senior standing.
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3.00 Credits
The capstone course in the advertising sequence. Basic principles and applications of advertising campaign planning, preparation, and presentation taught in a problemsolving mode. Prerequisites: COM 101, 112, 202, 220, 320, 322, 325, and 400; ENG 101.
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1.00 - 3.00 Credits
Individual creative research into various problems and aspects of the mass media. Requires application (available in Department Chair's office). May be repeated for a total of six hours. Prerequisites: junior standing and consent of instructor.
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