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Course Criteria
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3.00 Credits
Communication across diverse cultures. Intercultural communication theory, skills, and concepts. Developing specific communication skills to facilitate effective communication in intercultural settings. Prerequisites: COM 103; junior standing.
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3.00 Credits
Introduction to qualitative approaches to studying cultural forces in organizational communication, including ethnography of communication, conversation analysis, rhetorical analysis of texts, interviewing, and communication audits. Prerequisites: COM 103; junior standing.
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3.00 Credits
Formulation and techniques of creative strategy. Copywriting for print and electronic media. Prerequisites: COM 101, 202, and 220; ENG 101.
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3.00 Credits
Development of media plans and schedules to deliver advertising messages to target markets in media audiences. Advertising media vehicles evaluated in terms of creative requirements, audience characteristics, and cost efficiency. Prerequisites: COM 101, 220; MTG 315.
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3.00 Credits
Extensive practice in copy editing and headline writing for newspapers with an emphasis on grammar, style, and accuracy. Introduction to the principles of newspaper design. Prerequisites: COM 101, 112, 201, 215, and 302; ENG 101.
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3.00 Credits
Application of advertising principles and techniques in the design and preparation of ads for newspapers, posters, magazines, sales brochures, and direct marketing. Prerequisites: COM 101, 112, 202, 220, and 320; ENG 101.
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3.00 Credits
Promotional writing for publicity and public relations; practice preparing product, personnel, and organizational news releases. Special needs of various media. Prerequisites: COM 101, 201, 215, and 219; ENG 101.
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3.00 Credits
Laws covering all the media; libel, privacy, copyright, and intellectual property; federal and state laws; unique broadcast and Internet regulations; nexus between the legal and the ethical in the practice of journalism. Prerequisites: junior standing.
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3.00 Credits
Use of portable field video production techniques (ENG/ EFP) and post-production editing facilities for a variety of assignments in news, feature, and television commercial production. Aesthetics, visualization, and societal impact of the medium. May not be taken concurrently with COM 314. Prerequisites: COM 101, 203, 204 or consent of instructor.
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3.00 Credits
Magazine publishing: writing, editing, production, design, and management. Prerequisite: COM 101, 201, and 215.
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