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Course Criteria
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3.00 Credits
An in-depth analysis of major contemporary marketing concepts and practices. Covers marketing environments and trends, product development, pricing practices, distribution networks and relationships with advertising agencies and sales forces. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
Prerequisite: BA 110 and BA 230 or consent of instructor. The role of advertising in a consumer-oriented market is intensively analyzed. Topics range from the development of advertising campaigns to actual preparation of a mini-campaign for a local business, industry or charitable organization. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
Prerequisite: BA 110 and BA 230 or consent of instructor. Analyzes activities and processes of the professional sales presentation including prospecting, approaching, demonstration, meeting objections, and closing a sale. Studies characteristics and attributes of successful sales professionals. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
Suggested prior course: BA 110. A detailed study of the basic functions and processes of management in a typical organizational setting. Includes coverage of planning, organizing, directing, and controlling, with emphasis on communication, leadership, group dynamics, and motivation. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
This course will give students an overview of the field of logistics, as well as information and skills specific to computerized inventory management. Topics include an overview of supply chain management and related terminology, warehouse and transportation operations, typical warehouse management software, and warehousing technologies - including radio frequency and basic accounting and economic principles. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
Course deals with the responsibilities of the supervisor or leader in the industrial and administrative environment. Leadership qualities, human relations skills, motivation, communication, training techniques, and problem of the work group are discussed. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
A basic course introducing the team dynamics such as the formation of teams, stages of team development, strengths and weaknesses of teams and the practical application to team skills. 3 lecture hours; 0 lab hours per week.
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3.00 Credits
A highly motivational hands-on course designed to prepare the beginning entrepreneur to establish, operate and maintain his or her own business with emphasis on each student's personal needs. Students will do preliminary research, write a business plan, apply for financing, and prepare organization, managerial, and marketing plans. 3 lecture hours; 0 lab hours per week.
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1.00 - 3.00 Credits
This course provides preparation for decision making about purchasing a small business or franchise. Students will explore strategies for purchasing a small business or franchise. 1 lecture hour; 0 lab hours per week.
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1.00 - 3.00 Credits
This course provides preparation for decision making about purchasing a small business or franchise. Students will explore strategies for purchasing a small business or a franchise. 1 lecture hour; 0 lab hours per week.
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