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Course Criteria
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3.00 Credits
3 semester hours This course introduces students to the nature of the legal system in which society functions, including criminal law, litigation, basic business agreements, business entities and government regulation. (Fall and Spring) No prerequisites.
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3.00 Credits
3 semester hours In this course, students will be introduced to all aspects of marketing foundations and principles with a focus on an application of meeting target customers needs and wants, a marketing strategic approach based on product, pricing, promotional, and place objectives, brand building, value delivery methodology, evaluating market opportunities based on changes in environmental business forces, and analyzing marketing problems and provide solutions based on critical examination of marketing information. (Fall and Spring) No prerequisites.
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3.00 Credits
3 semester hours An analysis of the development of various leadership theories and the practice of leadership. Topics include leadership, motivation, groups, and influence. The concept of transformational leadership, contrasted with transactional leadership, is stressed. Students analyze case examples fromorganizations, practice leadership roles in class, and apply their knowledge in a course project. (Spring) Prerequisite: BUS3200.
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3.00 Credits
3 semester hours The purpose of this course is to introduce students to the fundamental concepts and techniques involved in managing today's dynamic organization. A solid grounding in management is essential to successfully guiding organizations. Students will become familiar with such basic managerial practices as planning, organizing, leading and controlling in a variety of organizational settings. (Fall and Spring) No prerequisites.
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3.00 Credits
3 semester hours This course explores the variety and richness of support systems for management - the wide range of users, problems, and technologies employed and illustrates how the concepts and principles have been applied in specific systems. Designed to be an introduction to this continually developing field, the course includes the full range of systems and users, but extra emphasis on managers and their use of systems such as EIS, rather than an emphasis on management analysts who develop expert systems. A module of this course will also train students on how to create their own Web site. (Fall and Spring) Prerequisite: Satisfy Technology Proficiency Requirement.
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3.00 Credits
3 semester hours This course will investigate the similarities, differences and stereotypes of individuals in the workplace. Although similar in many ways, individuals do differ in many other ways including leadership styles, communication styles, status concerns and relationship behavior. This course will provide students with a thorough understanding of these similarities and differences and thereby enhance their effectiveness working with other individuals. Prerequisite: Restricted to Organization Management majors.
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3.00 Credits
3 semester hours This course is a detailed study of the theories, principles, and practices of employing, organizing, and leading people. Emphasis is placed on recent research in communication, leadership and supervision, motivation, organizational behavior, appraisal, development, compensation, and other traditional functions of staff personnel and development departments. Prerequisite: BUS3200.
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3.00 Credits
3 semester hours This course will provide students with a comprehensive look at systems in organizations that facilitate organization goal achievement as well as individual and group development. Models for collaborative goal achievement, high performance teams, reproduction of learning, personal, interpersonal and group interventions, and the analysis of systems and processes will be presented. Prerequisite: Restricted to Organization Management majors.
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3.00 Credits
3 semester hours A study of the social and psychological factors that influence the management of groups and individuals in work settings. Topics include communication, leadership, decision-making, power, politics, and job design. No prerequisites.
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3.00 Credits
3 semester hours The purpose of this course is to provide a thorough understanding of promotional objectives, integrated marketing communications (knowing how different media work synergistically), and the development of promotional campaigns (using specific promotional activities) that convert qualified leads into prospects, prospects into new customers, and new customers into long-term relationship partners. Students learn the logic of how prospects become interested in what organizations offer. Students develop a promotional campaign designed to elicit a direct inquiry or response from a qualified lead (a member of a narrow target market) to a prospect. Additionally, students determine how to form communication with customers that create a relationship with existing customers in order to develop on-going repeat purchases. As a result of completing this course, the student will be able to conduct a promotional plan and direct marketing/advertising campaign. Students develop a multi-step promotional plan and create the promotional pieces for a campaign designed to generate an initial inquiry and initial trial purchase. (Spring) Prerequisite: BUS2300.
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