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Course Criteria
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3.00 Credits
The course examines problems public relations practitioners have encountered in the areas of business, education, religion, and non-profit organizations. Students examine both successful and unsuccessful campaigns.Prerequisites: MSCM 251.Credit, three hours.
Prerequisite:
MCOM 251
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3.00 Credits
The course exposes students to historical uses of persuasive communication. Students learn how to communicate persuasively.Prerequisites: MSCM 251.Credit, three hours.
Prerequisite:
MCOM 251
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3.00 Credits
The course permits students to produce feature programs for radio or sound tracks for television. Students produce synchronous and asynchronous studio and location recordings. Students learn the art of digital and analog mixing.Prerequisites: MSCM 223.Credit, three hours.
Prerequisite:
MCOM 223
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3.00 Credits
The course allows students to explore the organization and operation of commercial and noncommercial studio stations. Securing a license, assembling a staff, designing formats, and promoting a business will be examined.Credit, three hours.
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3.00 Credits
The course builds on Television Production I and incorporate administering, directing, producing, editing, and programming of television programs.Prerequisites: MSCM 216.Credit, three hours.
Prerequisite:
MCOM 216
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3.00 Credits
The course enables students to gather and report news using electronic and traditional means. Students produce news segments using electronic newsgathering equipment.Credit, three hours.
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3.00 Credits
The course provides skills in the creation of multi-images and in the manipulation of the image size, shape, light and color, texture, and motion. The course builds on Television Production I and II.Prerequisites: MSCM 371.Credit, three hours.
Prerequisite:
MCOM 371
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3.00 Credits
The course will provide experience in newspaper and magazine make-up. Students will have hands-on experience in preparation of news copy, page layouts, pictures, and other graphic materials for newspaper publication and layout, typography for magazines, newsletters, brochures, and similar publications.Prerequisites: MSCM 241.Credit, three hours.
Prerequisite:
MCOM 241
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3.00 Credits
The course examines the legal and ethical principles and standards governing print and electronics media. Furthermore, the course examines the performance of the various media of mass communications in light of ethical standards, employing case studies, lectures, and discussion sessions.Credit, three hours.
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3.00 Credits
The course will provide experience in writing scientific and technical material.Prerequisites: ENGL 101, ENGL 102, or consent of the Department.Credit, three hours.
Prerequisite:
ENGL 101 AND ENGL 102
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