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Course Criteria
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3.00 Credits
The course gives students practical experience in developing written communications tools used in public relations. The student learns to prepare press releases, biographies, fact sheets, speeches, brochures, newsletters, and press kits.Prerequisites: MSCM 218.Credit, three hours.
Prerequisite:
MCOM 218
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3.00 Credits
The course provides professional standards for use in preparing news for radio and television broadcasting, including broadcast news writing, news coverage, news editing, news problems, and legal considerations. Includes print, internet, advertising, and public relations writing.Credit, three hours.
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3.00 Credits
This course introduces students to the history, nature, and function of advertising and its role in the communications process. Students are exposed to creative functions of the theoretical and practical opinions of message development and advertising media selection.Credit, three hours.
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3.00 Credits
This course prepares students to design, write copy and scripts for print, Internet, and broadcast commercials. Students learn about the creative side of an advertising agency, preparing them to work as copywriters, graphic designers, art directors, and creative directors.Prerequisites: MSCM 280Credit, three hours.
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3.00 Credits
Student will critically screen a selection of feature length, narrative films, and documentaries created by both well-regarded and emerging American Directors. They will consider and discuss what this medium continues to say about us and our society, both in terms of content and the timing and manner of release. Students will learn the grammar of film and to recognize techniques used by these storytellers to telegraph their own viewpoints about their subjects. Students will write about and defend in active conversation with classmates their own conclusions about the medium and films screened in class.Credit, three hours.
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3.00 Credits
This course will provide an in-depth, intensive examination of theories, perspectives, and approaches to media studies.Credit, three hours.
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3.00 Credits
Participants will be introduced to the history, criticism, and fundamental concepts of producing documentary film and digital media. Students will screen, discuss, and deconstruct documentary films and digital media from an international body of work that represents cross section of both topics and production modes. They will gain an appreciation for the history of documentary filmmaking and the pioneers who helped to establish the documentary form.Prerequisites: MSCM 371 or MSCM 409.Credit, three hours.
Prerequisite:
MCOM 371 OR MCOM 409
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3.00 Credits
This course examines techniques of gathering, evaluating, and writing news. This class builds on techniques introduced in the first course. Students are required to submit work publication.Credit, three hours.
Prerequisite:
MCOM 241
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3.00 Credits
The course provides experiences in the fundamentals of scientific research in general and mass media research in particular and it exposes students to a variety of research approaches and research methods, data collection, and data analysis procedures.Prerequisites: Junior or Senior status.Credit, three hours.
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3.00 Credits
The course examines the business and marketing aspects of audio production from a project and a facility perspective. Students will hands-on produce audio projects and work to manage production schedule and market production.Credit, three hours.
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