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Course Criteria
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3.00 Credits
Covers the selection of materials for modern engineering and technology applications and their structural properties. Topics include micro-structural control and the effects of thermal and mechanical processing on the materials. In addition, the manufacturing of different types of materials, heat treatments, and the effects of testing, machinability, and material properties will be discussed. Prerequisites: MAT113, PHY112 (3 credits; 3 hrs. lec.) Offered on: W / 3 cr. hrs.
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3.00 Credits
This course develops a basic understanding of the technical concepts required to maintain and service various manufacturing equipment in use today. Students will cover the fundamentals of electricity, motors and motor control, PLC ( Programmable Logic Controls), pneumatics and hydraulics, and machine maintenance. Prerequisites: MFT240, PHY112 (3 credits; 2 hrs. lec., 3 hrs. lab.) Offered on: W / 3 cr. hrs.
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3.00 - 9.00 Credits
No course description available.
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3.00 Credits
Examination of theories and research findings relating to consumer motivation and behavior. Employs an interdisciplinary approach by utilizing disciplines of anthropology, psychology, economics and sociology to understand consumers, their preferences, their decisions and spending behavior, role of motivation, and use of such information as applied in marketing. Offered on: G / 3 cr. hrs.
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3.00 Credits
Advanced course in marketing management which focuses on major types of decisions facing the marketing executive in attempts to harmonize objectives and resources of the firm with opportunities found in the marketplace. Strengthens student¿s ability to analyze these complex marketing situations and to further define and select optimum alternatives through proper application of current marketing theory. Extensive use made of recently published marketing management case studies. Offered on: G / 3 cr. hrs.
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3.00 Credits
Study of procedures and techniques of advertising. Special attention given to purposes of advertising, creating advertising ideas, writing copy, trademarks, fundamentals of advertising layout, selecting and using media, market research, and the advertising agency. No prerequisite.
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3.00 Credits
Study of basic principles of successful selling. Consideration of place of the salesperson in our competitive economy, developing a sales-winning personality, and the "selling cycle" from prospecting through closing the sale. Films and practice sales presentations by students are included. No prerequisite.
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3.00 Credits
Techniques of doing market research, its application, methods of gathering information, sampling methods, analysis and final report writing. Offered on: G / 3 cr. hrs.
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3.00 Credits
Examines the marketing process and changing global environment. Focuses on problems, policies and strategies involved in marketing products in foreign markets. Offered on: G / 3 cr. hrs.
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3.00 Credits
Exposes students to the sports industry as it focuses on the marketing of sports in the professional leagues, teams and events, amateur sports, sporting goods, sports media and the promotion of college sports. Students will observe the remarkable increase in the number of sports properties available and the number of sponsors investing in sports properties. This class will also identify the reasons why sponsorship is able to assist a company to achieve its corporate and marketing objectives within the sports and entertainment industry. It also looks at marketing of non-sports products through sports with an introduction to sponsorship, licensing, branding and athlete endorsement. Students will apply marketing concepts and strategies to the sports industry through the development of sports marketing and promotion strategies and plans. Offered on: A-G / 3 cr. hrs.
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