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ADV 401: Retail Advertising
3.00 Credits
West Virginia University
3 Hr. PR: ADV 315 and ADV 403. Principles and practices of retail advertising. Planning and budgeting; copy preparation and layout, evaluation and selection of media; outdoor advertising, specialty advertising.
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ADV 403: Advertising Media Analysis
3.00 Credits
West Virginia University
3 Hr. PR: ADV 215. Coreq: ADV 315. Theory, evaluation and selection of advertising media for a variety of market situations. Market analysis, media characteristics, sources of media data, and development of a media plan.
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ADV 410: Graphic Design
3.00 Credits
West Virginia University
3 Hr. PR: ADV 215. Design layouts for print media. Includes buying, supervising, and scheduling of art, typography, and print material. (2 hr. lec, 2 hr. lab)
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ADV 420: Seminar Africana Studies
3.00 Credits
West Virginia University
3 hr. PR: ASP 220. Focus on selected aspects of Africana experience. Required for completion of minor in Africana Studies.
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ADV 451: Direct Marketing
3.00 Credits
West Virginia University
3 Hr. PR: ADV 315 and ADV 403. An examination of the concepts, strategies and applications involved in direct marketing. Measurability, accountability, lists, data and the integration of direct marketing program into total marketing efforts are discussed.
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ADV 459: Campaigns
3.00 Credits
West Virginia University
3 Hr. PR: ADV 315 and ADV 403 and JRL 421 and Senior standing. The capstone course in the undergraduate advertising curriculum. The course is designed to give students the opportunity to integrate all prior learning and apply it to the development of an advertising campaign for a real-world client. The actual output of the course will be a written plans book and a formal campaign presentation. (Should be taken the final semester before graduation.)
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ADV 490: Teaching Practicum
1.00 - 3.00 Credits
West Virginia University
1-3 Hr. PR: Consent. Teaching practice as a tutor or assistant. (Course will be graded Pass/Fail.)
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ADV 490 - Teaching Practicum
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ADV 491: Professional Field Experience
8.00 Credits
West Virginia University
1-l8 Hr. PR: Consent. (May be repeated up to a maximum of 18 hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development. (Course will be graded Pass/Fail.)
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ADV 491 - Professional Field Experience
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ADV 493: A-Z.Special Topics
1.00 - 6.00 Credits
West Virginia University
1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.
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ADV 493 - A-Z.Special Topics
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ADV 494: A-Z.Seminar
1.00 - 3.00 Credits
West Virginia University
1-3 Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.
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ADV 494 - A-Z.Seminar
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