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ACE 493: A-Z.Special Topics
1.00 - 6.00 Credits
West Virginia University
1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.
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ACE 494: A-Z.Seminar
3.00 Credits
West Virginia University
1-3Hr. PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.
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ACE 495: Independent Study.I,II
1.00 - 6.00 Credits
West Virginia University
S. 1-6 Hr. Faculty supervised study of topics not available through regular course offerings.
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ADV 201: Advertising and Society
3.00 Credits
West Virginia University
3 Hr. As a social institution, advertising plays a critical role in our daily lives. The course will examine the social, economic, and legal aspects of advertising.
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ADV 215: Principles of Advertising
3.00 Credits
West Virginia University
3 Hr. (Open to all University students.) An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence.
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ADV 220: Introduction Africana Studies
3.00 Credits
West Virginia University
3 hr. An interdisciplinary introduction to the histories, economics, cultural and artistic heritages, political and social experiences of Africans and African-Americans; focusing on the relationships between the two experiences.
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ADV 293: Special Topics
1.00 - 6.00 Credits
West Virginia University
1-6 Hr. PR: Consent. Investigation of topics not covered in regularly scheduled courses.
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ADV 310: Typography Printing Process
3.00 Credits
West Virginia University
3 Hr.
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ADV 310 - Typography Printing Process
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ADV 315: Advertising Copywriting
3.00 Credits
West Virginia University
3 Hr. PR: ADV 215 and admission to School of Journalism. Writing advertising copy and designing effective layouts. Elements of effective advertising: creating strategies, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasis on print advertising. (Should be taken in combination with ADV 403.)
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ADV 315 - Advertising Copywriting
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ADV 319: Advertising-Desktop Publishing
3.00 Credits
West Virginia University
3 Hr. PR: SOJ admittance and ADV 215 or PR 215. Design, type and production skills used in advertising will be studied. Students will work with newspaper and magazine layouts. Designs will be produced on the computer using Photoshop, Illustrator, and Quark.
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