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MKTG 330: Distribution Channels
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. Management of channel systems with emphasis on retail distribution, channel choice, strategies, control, and optimization within the context of role, power, conflict, and communications.
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MKTG 340: Promotion Management
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. An analysis of the promotional mix options; advertising; personal selling; and sales promotion, and the integration of these options into the marketing mix.
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MKTG 350: Product and Price Policies
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. Deals with the company’s product offering as economic and marketing variables influencing product’s price; stress on determination of product and price objectives, planning, implementation, and evaluation of results.
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MKTG 400: Global Marketing
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350 plus six additional hours in marketing. Evaluation and analysis of marketing strategies in a global environment; examination of the relationships between international buyer behavior and the elements of the marketing mix.
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MKTG 410: Retail Management
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. The organization and operating environment of retail firms. Special emphasis placed on consumer market segmentation and the marketing variables of merchandise mix, effective pricing, store location, and communication with suppliers and consumers.
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MKTG 420: Sales Management
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. Concentrates on the managerial responsibilities of sales managers for directing, motivating, and controlling a sales force plus the techniques of selling, including objections and closing.
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MKTG 430: Business Logistics Management
3.00 Credits
West Virginia University
3 Hr. PR: MKTG 330. Examination of transportation, warehousing, materials handling, containerization, inventory control, purchasing, and warehouse location. Significant use made of problem solving with analytical tools.
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MKTG 460: Business to Business Marketing
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350. A study of marketing to three classes of customers: the commercial market, the institutional market, and government agencies.
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MKTG 465: Focal Points in Marketing
1.00 - 3.00 Credits
West Virginia University
1-3 Hr. PR: BCOR 350. In-depth study of specialized marketing subjects, e.g., franchising, tourism, packaging, or product development. (Each subject is self-contained, spans one-third of a semester, and is valued at 1 credit hour.)
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MKTG 470: Marketing Management
3.00 Credits
West Virginia University
3 Hr. PR: BCOR 350 and MKTG 310 and MKTG 315, and 6 hours of marketing or Consent. Simulation, through live and written case study, should sharpen skills as the student makes analytical evaluations of marketing problems.
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