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MKT 399: General Elective
1.00 - 12.00 Credits
West Liberty University
No course description available.
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MKT 399 - General Elective
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MKT 400: Public Relations & Sales Promo
3.00 Credits
West Liberty University
Focus of the course is on effective marketing communication including how communications theory and public opinion understanding can be applied to strategic public relations planning and creation of persuasive messages. The course also covers Sales Promotion in the understanding of the customer purchase environment and persuading consumers to take action in decision making. Pre-requisite: MKT 331.
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MKT 400 - Public Relations & Sales Promo
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MKT 425: E-Commerce
3.00 Credits
West Liberty University
Course examines the process of electronically buyig and selling goods, services and information using the Internet. The course includes electronic communication, collaboration and discovery of information. The course is divided into two 8-week sessions. Part I, taught in the classroom, addresses the fundamentals of Electronic Commerce, terminology,consumer behavior and online market research. Part II, taught in the computer lab, begins the design of online business to business models, Internet based applications, strategies and implementation. Pre-requisites: MKT 331 & CIS 271.
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MKT 425 - E-Commerce
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MKT 475: Fashion Internship
6.00 Credits
West Liberty University
No course description available.
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MKT 475 - Fashion Internship
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MKT 478: Spec Top Mkt
1.00 - 3.00 Credits
West Liberty University
A course category for selected topics in the general field of Marketing. Students should check the schedule to ascertain what topics are currently being offered and are further encouraged to recommend topical items to the depart- ment chairperson.
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MKT 478 - Spec Top Mkt
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MKT 479: Spec Prob Mkt
1.00 - 3.00 Credits
West Liberty University
Directed individual work under the various members of the faculty; may be offered at anytime. Student requests require approval of instructor, department chairperson, and school dean.
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MKT 479 - Spec Prob Mkt
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MKT 485: Marketing Research
3.00 Credits
West Liberty University
Research methods and procedures used in the marketing process; particular emphasis is given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data, and preparation of research reports. Prerequisites: MKT 331 and GBUS 280 and 322.
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MKT 485 - Marketing Research
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MKT 486: Sales Management
3.00 Credits
West Liberty University
No course description available.
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MKT 486 - Sales Management
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MKT 489: Interdisc Senior Project
1.00 - 12.00 Credits
West Liberty University
No course description available.
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MKT 489 - Interdisc Senior Project
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MKT 495: Orgnztn Admin Distbtve Bus
3.00 Credits
West Liberty University
No course description available.
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MKT 495 - Orgnztn Admin Distbtve Bus
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