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MKT 334: Retailing
3.00 Credits
West Liberty University
Principles of successful retailing. Topics covered: the retail revolution; careers in retailing; the retail store; retail organization; buying, receiving, and pricing; sales promotion and customer services; retail control. Pre- requisite: MKT 331.
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MKT 335: Direct Marketing
3.00 Credits
West Liberty University
A detailed study examining the basic principles of direct marketing; the media used, such as direct mail, catalogs, magazines, e-commerce and creative techniques. Prere- quisite: MKT 331.
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MKT 335 - Direct Marketing
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MKT 336: Advertising
3.00 Credits
West Liberty University
Basic functions of advertising and its role in the modern American economic and social life; history of advertising; study of advertising media; testing advertising effective- ness; advertising organization; government regulations and ethical conduct in advertising. Prerequisite: MKT 331 or permission of instructor.
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MKT 336 - Advertising
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MKT 337: Business Logistics
3.00 Credits
West Liberty University
The management of the flows of goods and services in profit - and nonprofit-oriented organizations. Activities include transportation, inventory management, order process- ing, acquisition, warehousing, materials handling, packaging and product scheduling. Prerequisites: ECON 101, 102 and MKT 331.
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MKT 337 - Business Logistics
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MKT 338: Business To Business Mkt
3.00 Credits
West Liberty University
Marketing of goods and services to businesses, government agencies, and institutions by other businesses. Market analysis, market strategy, sales force utilization, adver- tising, and purchasing. Prerequisite: MKT 331.
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MKT 338 - Business To Business Mkt
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MKT 339: Retail Merchandising
3.00 Credits
West Liberty University
Retail buying and the principles, techniques, and problems encountered in merchandising control and mathematics of merchandising; fashion style, and textiles as elements in selecting merchandise. Prerequisite: MKT 331.
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MKT 339 - Retail Merchandising
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MKT 340: Consumer Behavior
3.00 Credits
West Liberty University
Examines underlying economic, sociological, and psycho- logical factors which infuence consumer behavior. Studies the impact of marketing activities on society, consumerism and legislation affecting the marketplace. Prerequisite: MKT 331.
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MKT 340 - Consumer Behavior
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MKT 360: Intro To Fashion Merchandis
3.00 Credits
West Liberty University
No course description available.
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MKT 360 - Intro To Fashion Merchandis
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MKT 361: Fashion Promotion
3.00 Credits
West Liberty University
No course description available.
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MKT 361 - Fashion Promotion
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MKT 362: Fashion Development
3.00 Credits
West Liberty University
No course description available.
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MKT 362 - Fashion Development
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